Britain’s events market 2014

Britain-for-Events logoThe events industry overall in the UK is worth £39.1 billion and has seen a growth of £3 billion since 2010.

What this means is that Britain’s moving ahead, and for the catering and hotel sector, this is good news.

This month marks the start of The 2014 Britain for Events campaign, backed by print, broadcast and digital media campaign to promote the very best of the UK events industry.

Britain for Events will be highlighting what is planned event-wise for the nation in the coming months, combining talent, passion, creativity and innovation to put on a show in all sectors.

What’s in Store?

Once again Britain is hosting some of the biggest sporting and cultural events in 2014,  from the Ryder Cup and Commonwealth Games in Scotland to Glastonbury. Supporting events, from local fairs and festivals to globally significant moments, we have lots to be proud of within the UK,” comments Alistair Turner, Britain for Events Campaign Director.

So what about food? The great British nation loves its food and the good news is that there are a plethora of new events around that will satisfy the palette of even the most critical of diners.

For those who want to take in some history, try the BBC Good Food Festival,  taking place over the August Bank Holiday weekend, visitors can explore taster dishes from some of the finest local restaurants with some of the country’s most celebrated chefs undertaking Summer Kitchen demonstrations. In celebration of Hampton Court’s Glorious Georges season (inspired no doubt, by the latest Royal), Georgian recipes in the Palace’s historic kitchens.

Racing Ahead

But it is the smaller and more unusual venues that are attracting a great deal of attention recently. For example, what do you associate with Cheltenham? Horses, of course, the good old Cheltenham Festival! But the racecourse was recently put to another use, with (thankfully) not much horsemeat to be found.

Last month, Cheltenham Racecourse launched a ‘Best of British’ menu  incorporating the finest local produce from the Cotswolds, catered for by Jockey Club Catering, with the emphasis on sustainability and local sourcing. 35 guests were treated to a delectation of dishes from the new menu. How does a ‘dinosaur’ roast sound, or creating your own deli, and feasting from a smoked salmon counter.

Rational ovens is a huge supporter of the events market in the country, with Rational ovens being among the best professional kitchen cooking appliances on the market today. Reliable and versatile, these whitefficiency® SelfCookingCenters® clean themselves, and monitor their own health and safety programmes as well.

We fully support the initiative by the Cheltenham racecourse and others to source new menus from local produce,” comments a spokesperson from AC Services (Southern) who are proud of their association as one of Rational’s top service partners.

We service Rational ovens throughout the southwest and are seeing an increase in the number of venues that are promoting fine dining and good food through events. We are always on hand to advise on the best appliances and servicing in order to maintain the highest standards.

Published Date: 20th May 2014
Category: Blog, Catering Business, Events, News
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