In 2017, 67% of PUB17 visitors were either owner, director or manager level. While 86% of visitors claimed direct purchasing authority.
So when the doors opened last week, there were high expectations for 5000+ visitors from across the pub industry for PUB18.
The show is the only one dedicated to the UK pub industry. Since its inception in 2015, it is the perfect opportunity to meet with suppliers and learn about current and future industry issues.
New and Old
PUB18 featured some familiar favourite titbits, including the WSET Taste Table, which offered hands-on tastings. Also returning was the Pub Garden, an ideal spot to meet and network with those in the industry.
New for 2018 was the Pub Trends theatre, set to highlight what your pub must stock for the coming year. Also debuting was the New Brew Area, where the newest drinks and innovations were on show.
The seminars and talks were extremely well attended and offered real insight into improving trade and turnover. The PUB18 ‘Debate: Reasons to be Cheerful’ set out the challenges the pub industry faces in 2018. A panel of senior figures looked at the current climate in the sector, and suggested areas where operators need to focus their energies.
Leading chefs and operators then shared their ideas in the ‘Specials Board Standout: Driving your food offer forward’. Here, suggestions included how to make a pub’s food business stand out from the crowd and how to maintain and drive profitability in a world of rapidly increasing food costs.
Food and Drink
Millennials featured in an intriguing talk entitled ‘Last Orders at the bar? – Turning Millennials back onto the on-trade.’ Statistics suggest that millennials are abandoning the century-old tradition of going down the pub. Multiply UK has created a report titled ‘The Millennial Hangover – Why generation Y is not getting on with the on trade‘ which formed part of this interesting presentation.
The questions posed were simple: “why are bar visits and alcohol consumption on a sharp decline among younger audiences? Who are these Millennials, and what do they value? Most importantly, what can brands and businesses do to target this reluctant yet strategically crucial audience?” The debate raged about how to entice Millennials back!
According to the Beer & Cider Academy, “any day of the year is a day for beer and the different seasons offer an opportunity to showcase the myriad hues, flavours and characteristics of the nation’s favourite alcoholic beverage.” Hence the ‘Taste of Summer’ showcased the beer styles synonymous with the summer months and suggested complimentary food choices.
Finally, CAMRA Good Beer Guide’s Roger Protz suggested how to use the industry traditions to harness the 13M foreign tourists who visit UK pubs annually!
All in all, there was plenty of food for thought and the organisers and visitors were delighted with the outcome. PUB19 takes place 5-6 February 2019 at Olympia London so make sure you book a place for next year.