Register. Swab. Save a Life

It’s that time of year when we’re all thinking about good intentions – those promises we made ourselves over Christmas that seemed so possible just a few weeks ago but so daunting now. Well, if you haven’t quite managed to live up to those promises, here’s a great opportunity to put things right and possibly save a life.

Margot Martini is 16 months old and it seems she’s already won over the whole of the hospitality industry following a moving plea by her father on YouTube.  Margot has a very rare form of Leukaemia that doctors have only seen three times in the last ten years. She is currently undergoing her third round of chemotherapy but if she doesn’t get a blood stem cell transplant, her cancer will keep returning.


Margot’s father, Yaser Martini, a director of Beds & Bars and Cirrus Inns, and a director of PubAid, launched an appeal to members of the hospitality trade to register their interest in stem cell donation. The response from our industry has been amazing. So far over 12,000 have signed up to the campaign but more are needed to save Margot’s life and the lives of others suffering from blood cancer.

The campaign is being organised through the charity Delete Blood Cancer which was set up specifically to increase the pool of registered potential stem cell donors. Delete Blood Cancer is part of a group of donor centres in the UK, Germany, US, Poland and Spain which have so far registered 3.5 million donors and made over 34,000 lifesaving donations.

Their message is simple. Register. Swab. Save a Life.


Yaser Martini told the industry website, Big Hospitality: “We are truly inspired by the number of people who have recognised both how easy and how important it is to sign up to support people like our baby daughter Margot. I have been humbled by the response to the campaign.

“I feel privileged that our story has touched so many people who have either helped to broadcast the message or become donors. It is like oxygen to us that there has been this initial impact, but we are still seeking a perfect match and urgently welcome ongoing support.

So, if you’re feeling guilty about those New Year resolutions that never quite materialised, why not do your bit for Margot and all those others patiently waiting for the right donor to come along.

All you have to do is register online at www.deletebloodcancer.org.uk and you will be sent a ‘do-it-yourself’ swab kit so you can collect your cheek cell sample at home. Alternatively, you could attend one of three donor recruitment events being held in London on February 1st and 2nd and in Wolverhampton on February 23rd. Details are on the website.

Published Date: 14th January 2014
Category: Blog, News

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