The fast food industry is enjoying a lucrative period, with technology serving a useful purpose for deliveries and ordering. Worth £18 billion a year, this sector has gone from strength to strength.
The use of apps has helped to ease the way people order food. Recent research shows that the use of restaurant apps has increased across all age categories. Now about a third of all customers use apps to order and pay for food.
The way food is delivered has also changed over the past few years, with companies such as Deliveroo, Just Eat and Hello Fresh recruiting madly in order to fulfil demand. It is now easier than ever to order food to go.
In 2016, fast food registered a current foodservice value growth of 3%. This was thanks to affordable prices, the growing popularity of food to go and the wide range of products now available to cater for different dietary requirements. Last year, McDonald’s was at the top of the fast food chain with 6% of foodservice value sales.
According to the Cardlytics Spending Index, spending in fast food, quick service restaurants leapt by 34.1% in the past year. There are a number of reasons for this rise, including the pricing war between supermarkets. Their cheaper price means we have more money to treat ourselves. Another reason is the increasing popularity of paying via contactless card.
“The average spend in QSR outlets is generally under £10
,” said Smith of Cardlytics. “It is possible that people previously paid for their meals in cash, but are now using contactless, meaning the transactions are captured by our data.
There are also more choices when it comes to fast food. This has traditionally been associated with burgers, pizzas, sandwiches and in general food that has been deemed as not nutritionally valuable.
However, fast food is getting healthier and bolder. Pret A Manger recently made permanent its 40-item Veggie Pret pop-up experiment in London, with plans for expansion. Sushi shops have become a particular favourite. Major chains have been promising to source fresher ingredients with fewer additives and free-range chicken is showing up on more menus.
The fast food industry is booming. More and more drive-thrus and pop-up restaurants are being set up and the choice is far broader than ever before. The nature of the industry means that many operators are open for longer than traditional restaurants and cafes. There is therefore more wear and tear on ovens and cookers. At AC Services (Southern), we advise fast food outlets to regularly check and service their ovens. This includes having a daily cleaning regime in order to maintain optimum performance.