Tag Archives: Events
The events sector is worth £42.3B the UK economy. This is the direct spend by event delegates, attendees and organisers. While the spend by those accompanying attendees at business events is worth an additional £7.7B.
This why the cancellation of events like Boardmasters at the weekend can have a significant impact locally. Most amply shown by the 200,000 unneeded toilet rolls offered for sale by the toilet suppliers!
Breakdown of UK Events Spend
Conferences and meetings are worth £19.9B, with exhibitions and trade fairs amounting to £11B. Corporate hospitality and corporate events are worth £1.2B. While outdoor events and festivals and cultural events each bringing in £1.1B. Unsurprisingly, sporting events are worth £2.3B.
The events sector employs over 25,000 businesses that sustain 570,000 full-time jobs. Over 7,000 major outdoor events are held each year. Following the success of the 2012 Olympics; the UK has become a world leader in outdoor events with UK expertise sought globally.
There are a number of events coming up that the UK government is aiming to capitalise upon, including:
- 2020 UEFA European Championships,
- 2020 400th Anniversary of the Mayflower voyage,
- 2021 Rugby League World Cup and
- 2022 Commonwealth Games and Festival of Britain.
The UK government published in June a comprehensive International Business Events Action Plan 2019 – 2025. This outlines in detail how the UK government policy will “support the business events industry in attracting, growing, creating and retaining international business events”.
Events Industry Impact on Catering
Which brings us to the impact on the catering industry. For those who have attended events in the past, whether sporting, music or entertainment, there has been a significant rise in the scope and quality of food available. In the past, there were three options: hot dog, burger or fish and chips but sophistication has entered the mobile catering market big time. Today, there is a bewildering choice of street food available at any worthwhile event.
Event catering can be a high-risk business, but with high risk comes the opportunity for huge rewards. The profitability of corporate catering has been highlighted recently by the acquisition by food delivery giant Just Eat of City Pantry . City Pantry works with suppliers to provide thousands of meals for corporate events and business meetings.
“Working with City Pantry to accelerate its mission to improve and modernize the workplace dining experience is a great opportunity… it’s the right time for us to enter the corporate market and expand our offering.” Said Peter Duffy, Interim CEO of Just Eat.
Venue catering is a growing and expanding industry. It has many opportunities for start-ups and established caterers to capitalise on. Variety, quality and value are the key aspects for customers. With events drawing in more and more visitors every year, this sector of the industry has great potential.
Bob Fox, director, The Nationwide Caterers Association (NCASS) offers some advice to those providing for outdoor events. “Experienced caterers can take five figure sums in only a few days. Before committing to any event, caterers need to ensure that the organiser knows what they are doing, that the event is well marketed and that the occasion is going to be a success. After all, the best stall in the world will make no money if there is nobody there to buy the product.”
While even the best marketing in the world can do nothing against the British weather if it decides to be bad; not planning events at all is the worst gamble given how lucrative it is for all kinds of catering businesses.
The Women’s World Cup is underway which gives us something to watch while the UK slowly drowns in the worst June weather in decades. The host country, France, is home over the next few weeks to 24 teams from six confederations with 17 matches scheduled to be played.
2019 is the eighth edition of the FIFA Women’s World Cup, with France winning the right to host the event for the first time. Matches are being played in nine cities across France.
The United States enters the competition as defending champions and firm favourites. Scotland, Chile, Jamaica and South Africa are making their Women’s World Cup debuts. Other teams include France, United States, Germany, England, Canada, Australia, Netherlands, Japan, Sweden, Brazil, Spain, Norway, South Korea, China PR, Italy, New Zealand, Argentina, Nigeria and Cameroon.
If you were wondering, the emblem mimics the shape of the World Cup trophy football surrounded by eight decorative shards of light. This symbolises the eighth edition of the Women’s World Cup. Ettie is the mascot. According to FIFA she is “a young chicken with a passion for life and football…the daughter of Footix, the official mascot of the 1998 FIFA World Cup in France.” How charming to see such a family-oriented tournament.
So what are the talking points of the Women’s World Cup so far? A 13-goal fiasco from the United States team have sent fans into a frenzy. The Americans celebrated every goal with expected exuberance, adding on a fair few minutes to the end of the game. With this historic win over Thailand, the USA squad has taken the record for the biggest winning margin in a World Cup. That was previously held by Germany, who beat Argentina 11-0 in 2007.
Although as we go to press the World Cup virgins (Chile, Jamaica, Scotland and South Africa) have racked up nil points so far. But they are all performing well and are proving the theme of the World Cup slogan – Dare to Shine. And the attendance has been excellent throughout all of the venues, with the Netherlands fans seemingly the most avid. Their orange dominates the colour scene in the host French cities. Over 30,000 Netherlands fans packed PSV’s stadium against Australia.
Players to watch out for include Nikita Parris from England. Head coach, Phil Neville, claims that she could develop into one of the world’s best players. Parris scored the opening goal of England’s Women’s World Cup campaign in their 2-1 win over Scotland on Sunday. She was the Women’s Super League’s all-time top scorer last season with Manchester City before moving to European champions Lyon.
The competition concludes on 9 July 2019 where the winners will take the biggest prize in women’s football. And with the viewing figures for the Women’s World Cup, eight times that of men’s cricket, there must be an opportunity for catering businesses.
It’s been a long time coming but it’s finally here. Yes, Theresa May is resigning. But before that, there’s the little matter of the Cricket World Cup 2019. This starts this week which, at least to sporting fans, is infinitely more interesting.
The UK will host this elite event through many venues across the country and excitement is already building.
The event has a long and varied history, having begun with three nations, England, Australia and South Africa in 1912, with England as the host. Sadly the tournament was not a success. For one, the weather was abysmal – the August of 1912 was recorded as the “coldest, dullest and wettest August of the 20th century”. Some might say typical English cricket weather.
A Very Brief History
The first of what is now accepted as the official Cricket World Cup was held in England in 1975 who hosted the four-yearly event for the next three tournaments. India and Pakistan were the hosts for 1987.
2019 will be the fifth time that England has hosted the tournament and as hosts, automatically qualify. The next seven spots belong to the top seven ODI ranking teams in the ICC, and for the last two spots, the ICC conducted a qualifying tournament for the remaining test playing nations in the world. West Indies and Afghanistan occupy those spots.
10 teams will face each other in a total of 45 games before the final stage of the tournament. The top four teams from the group stage will qualify for the semi-final as there are no quarter-finals for the 2019 Cricket World Cup. The two successful teams will then compete in the final on 14 July.
Venues and Stadiums
Venues are London, Birmingham, Southampton, Trent Bridge, Chester-Le-Street, Leeds, Nottingham, Cardiff, and Taunton. The stadiums are Lord’s, The Oval, Trent Bridge, Edgbaston Cricket Ground, Rose Bowl, Old Trafford, River Side Ground, County Cricket Ground, Headingley, and Sophia Gardens. So with some local and others televised there’s plenty of opportunity for themed catering events.
The schedule is as follows and makes June a veritable month of cricket.
- May 30 England v South Africa
- 31 West Indies v Pakistan
- June 1 NZ v Sri Lanka; Afghanistan v Australia
- 2 South Africa v Bangladesh
- 3 England v Pakistan
- 4 Afghanistan v Sri Lanka
- 5 South Africa v India; Bangladesh v NZ
- 6 Australia v West Indies
- 7 Pakistan v Sri Lanka
- 8 England v Bangladesh; Afghanistan v NZ
- 9 India v Australia
- 10 South Africa v West Indies
- 11 Bangladesh v Sri Lanka
- 12 Australia v Pakistan
- 13 India v NZ
- 14 England v West Indies
- 15 Sri Lanka v Australia; South Africa v Afghanistan
- 16 India v Pakistan
- 17 West Indies v Bangladesh
- 18 England v Afghanistan
- 19 NZ v South Africa
- 20 Australia v Bangladesh
- 21 England v Sri Lanka
- 22 India v Afghanistan; West Indies v NZ
- 23 Pakistan v South Africa
- 24 Bangladesh v Afghanistan
- 25 England v Australia
- 26 NZ v Pakistan
- 27 West Indies v India
- 28 Sri Lanka v South Africa
- 29 Pakistan v Afghanistan; NZ v Australia
- 30 England v India
- July 1 Sri Lanka v West Indies
- 2 Bangladesh v India
- 3 England v NZ
- 4 Afghanistan v West Indies
- 5 Pakistan v Bangladesh
- 6 Sri Lanka v India
- 6 Australia v South Africa
- 9 First sf: 1st v 4th, Old Trafford
- 11 Second sf: 2nd v 3rd, Edgbaston
- 14 Final, Lord’s
Cricket World Cup Fun Facts
When the game slows or it begins to rain a few fun facts to throw into the conversation:
- Australia became the first country to win three consecutive World Cup tournament in 2007.
- Until now Australia has won five times, India and West Indies twice, and Pakistan and Sri Lanka once.
- Sachin Tendulkar scored a total of 2278 runs from 1992 to 2011 which is the most by any batsman.
- Chris Gayle and Marlon Samuels have the record of highest partnership (372 runs against Zimbabwe).
- The most runs in a single tournament and most hundreds in World Cup history belong to Sachin Tendulkar.
- Glenn McGrath has taken most wickets in the World Cup tournament (71).
- Ricky Ponting holds the record for the most catches.
And if the Cricket World Cup 2019 is not the sport you want to celebrate or its rained off then there is always the women’s football world cup starting on 7th June as an alternative!
The weather is changing and the nights are getting lighter, which can only mean one thing…summer. And with summer comes festivals, in particular food festivals, and we have gathered some of the best to consider.
Music or Not?
The Big Feastival is taking place on Alex James’ Farm in the Cotswolds from Friday 23 August to Monday 26. It will welcome some of the world’s top chefs. They will demonstrate their expertise in cooking skills live on The NEFF Big Kitchen stage. Raymond Blanc and Tom Brown are just two of the names who will headline, together with a host of music acts including the Zutons, Elbow and the Fun Lovin Criminals. Look out for the Collaboration Kitchen. Here special edition dishes will be served up with all proceeds going to Charity Partner, Action Against Hunger.
The Food Rocks festival will take place on 7-8 September 2019 in Lyme Regis. This presents some of the best food, producers and suppliers that Dorset and the South West has to offer. The festival brings together top chefs, exhibitors, locals. The main stage will showcase a diverse mix of interactive cookery demonstrations, talks and tastings across the weekend. Highlights include the Glenarm Estate beef supper club and the crab and mackerel supper club
Venue-based Food Festivals
Smoked & Uncut at THE PIG near Bath on 15 June features a line-up of handpicked classic and contemporary artists, including Imelda May and the Kaiser Chiefs, home-made festi-food, local ales and cocktails. Family style feasts will feature heavily with the focus on alfresco dining under canvas. While Mark’s ‘Ruby Murray House’ which will be dishing up indulgent home-style Indian curry.
24 and 25 August sees The River Cottage Festival taking place at River Cottage HQ, Axminster with food, music, talks, master-classes and a host of children’s activities. Vegan, vegetarian and gluten free food will be available and Hugh Fearnley-Whittingstall himself will be in attendance.
Coming Together Locally in May
Moving across the border, the Caernarfon Food Festival is on May 11 2019. It promises to be “perfect for foodies to explore the food and drink producers from the local area.” The event will feature market stalls of food and drink, live cooking demonstrations and freshly cooked street food, celebrating local food and drink produce. There will also be live music from local bands, artists and choirs.
Also in May (18-19) is the Spring Tide Food Festival on Hive Beach near Bridport. This is a food festival jam-packed full of activities and things to eat and drink. The aim of the festival is to combine the network of artisan food and drink producers from Somerset, East Devon and Dorset to “welcome in the new season of food and ingredients in style, to celebrate the pleasure that can be had in the growing and cultivation, the production and cooking and consumption of tasty food and drink.”
Any Reason to Hold a Festival?
Finally, there must be a mention of the Cooper’s Hill Cheese Rolling on May 27, 2019 when a 4kg cheese is thrown off a terrifyingly steep hill chased by people in Brockworth, Gloucester. In theory, the aim of cheese-rolling is to be the first person to catch the wheel of cheese; but nowadays, the majority of people participate in the event to raise money for local charities and other good causes.
Lots of food festivals this summer in the South West of England and South Wales. So if you’re a catering business, think what food festival could you hold this summer to boost trade? Or where you might go as a mobile caterer?
11 November 2018 marks a significant date in the history of the world. At 11 o’clock on the 11th day of the 11th month, the First World War – the Great War – ended. Germany signed the armistice prepared by Britain and France and the guns fell silent. Britain, France and all of the countries that supported them, celebrated the end of a heinous war that lasted four years and four months. Millions died, not only in battle but from the terrible living conditions they faced during that time.
Since then, the red poppy has become a symbol of peace and remembrance used since 1921 to commemorate military personnel who have died in war. It was inspired by the WWI poem In Flanders Fields then adopted by military veterans’ groups in parts of the British Empire and then throughout the world.
Lest We Forget
Remembrance Day 2018 commemorations will take on a special centenary meaning for all those involved. Across the country, beacons will be lit and special services taking place to mark the 100 years since the end of the war. Weymouth is conducting a Beacon Lighting event, known nationally as the `Battles Over’ taking place at the Nothe Fort starting at 6pm on 11 November. The event will feature performances from the Bovington Military Wives Choir and the Decadettes followed by a service and will encompass elements of the traditional Remembrance Service normally held at Holy Trinity Church.
In Wales, Gwent’s St Woolos Cathedral will host a free day of events to mark the centenary with music from the U3A choir, Newport rugby club choir, and the local Boys’ Brigade band. Re-enactments will include a World War One surgeon, a Monmouthshire Regiment infantryman, and a member of the Royal Flying Corps. Caerleon Remembers will mark the centenary with a tribute of words and music from local choirs as well as an exhibition. The concert will take place on Saturday, November 10 from 7pm at St Cadoc’s Church. 100 red poppies will also be seen on the Wales Air Ambulance (WAA) aircraft as a sign of respect.
Poppy of Honour 2018
In Wincanton, a commemorative Poppy of Honour has already been unveiled. Over 250,000 individual volunteers and businesses have joined forces to create an eight-foot steel and glass poppy-shaped sculpture, the first memorial of its kind, dedicated to the 1,117,635 British and Commonwealth service personnel, killed or declared missing in action in the war. 1,117,635 individual poppies are contained within, all labelled with the details of the men and women who died. In early 2019, the Poppy will embark on a major tour around the United Kingdom and Southern Ireland, before being displayed at the Tower of London.
And in Bristol, The Bristol Festival of Remembrance will take place at Bristol Cathedral on 10 November, presented by Terry Waite CBE. The evening begins with orchestral pieces, choral works, readings and a performance by local children, and the night will finish with a performance of Karl Jenkins’ The Peacemakers, a piece dedicated to all those who have lost their lives during armed conflict. On 11 November, also at Bristol Cathedral is Duruflé’s Requiem performed by Bristol Cathedral Choir. Admission is free.
Finally, the annual act of remembrance at Wells Cathedral this year will feature John Rutter’s Requiem, a free event taking place from 3-4pm on 11 November followed by a devotional service, interspersed with War Poetry.
A recent report from Pulse reveals that events have now become a rich tool for marketing organisations.
Experience-driven marketing is the way forward apparently, with people preferring a sense of “camaraderie and shared culture. Why eat luxury cheese at home when you could tap into a community of cheese lovers at a festival or pop-up marketplace?”
80% of millennials reported that they would prefer to make sacrifices of material or luxury goods to participate in experience-driven exercises. This is very welcome news in particular for the festival industry.
The report continues to say that more creative events in increasingly creative spaces have become the norm in 2018. Passive marketing techniques which were previously employed are now being replaced with “more personable, and intimate event spaces… as brands look to engage each individual customer.”
More than 7,000 major outdoor events are held each year. Outdoor events cover all activities from major festivals, agricultural shows, sporting and charity events through to small village and craft events.
Following the Olympics in 2012, the UK has established itself as a world leader in outdoor events. Now many UK companies export their events industry expertise. The sector has witnessed huge growth; between 2005 and 2009 there was an average annual increase of more than 1.64M adults attending outdoor events in the UK.
Festival Food Trends
One trend that has expanded over the years and has now become a sophisticated part of festivals is catering. Once upon a time, when festivals started, visitors were lucky to find anything more than a greasy burger or a curled up sandwich. Those days, however, are long gone. Today the culinary credentials of a festival have become increasingly important, and this is an accelerating trend.
Chief Executive of the Association of Independent Festivals, Paul Reed says that spending on food and drink at independent festivals was 36% higher in 2017 than in 2008. “Customer expectations have shifted considerably and, in some cases, food and beverage options can be as important as the music and arts programming itself,” he comments.
In March 2018, CGA Strategy, a consumer research group, published a report on festival-goers’ attitudes towards food and drink based on 5,000 interviewees.
The research revealed that the range of food and drink was an important factor when choosing which festivals to attend. Nearly two-thirds of the respondents (61%) cited “a diverse selection of food and drink stalls” as a significant factor when choosing a festival.
On average, a music festival ticket cost £150. This is a significant amount and attendees expect a more luxurious experience. In addition, and more importantly, they also bring the cash to pay for it. Thus festival organisers are placing more emphasis upon the catering, from gourmet burgers to fresh, healthy smoothies, sushi and vegan options.
For the catering fraternity in the events industry, the options are endless and accelerating to provide a variety of food for every palate.
It’s time to start trading Panini stickers! After the excitement of the FA Cup, the Champions League Final and the domestic playoffs, we can now sit back and look forward to the next great sporting event, the FIFA Russia World Cup.
There is a feeling that this year, the anticipation is somewhat muted. Perhaps it’s too soon after the Euros when the England team was humiliated by a bunch of Scandinavian part timers with their chilling Viking thunder clap. Whatever the reason, the Russia World Cup starts next week and the strains of Three Lions will surely be heard in pubs and homes around the country.
Harry Kane leads the team as captain, a position which has been bestowed on many but successfully fulfilled by few. And here’s a couple of pub quiz facts for you: the Premier League’s ‘Big Six’ teams provide 17 of the 23 players chosen by Southgate and Manchester United holds the record as the only club represented in every England football tournament squad since 1950.
Teams that should have but didn’t qualify include Austria, Czech Republic, Greece, Ireland, Italy, Netherlands, Norway, Romania, Scotland, Turkey, United States and Wales.
Group Stages of Russia World Cup 2018
For those who want to organise their events and viewing in advance, here is the schedule.
- Thursday June 14 Russia v Saudi Arabia (A) Moscow (Luzhniki) 4pm
- Friday June 15 Egypt v Uruguay (A) Ekaterinburg 1pm; Morocco v Iran (B) St Petersburg 4pm; Portugal v Spain (B) Sochi 7pm
- Saturday June 16 France v Australia (C) Kazan 11am; Argentina v Iceland (D) Moscow (Spartak) 2pm; Peru v Denmark (C) Saransk 5pm; Croatia v Nigeria (D) Kaliningrad 8pm
- Sunday June 17 Costa Rica v Serbia (E) Samara 1pm; Germany v Mexico (F) Moscow (Luzhniki) 4pm; Brazil v Switzerland (E) Rostov-on-Don 7pm
- Monday June 18 Sweden v South Korea (F) Nizhny Novgorod 1pm; Belgium v Panama (G) Sochi 4pm; Tunisia v England (G) Volgograd 7pm
- Tuesday June 19 Poland v Senegal (H) Moscow (Spartak) 1pm; Colombia v Japan (H) Saransk 4pm; Russia v Egypt (A) St Petersburg 7pm
- Wednesday June 20 Portugal v Morocco (B) Moscow (Luzhniki) 1pm; Uruguay v Saudi Arabia (A) Rostov-on-Don 4pm; Iran v Spain (B) Kazan 7pm
- Thursday June 21 France v Peru (C) Ekaterinburg 1pm; Denmark v Australia (C) Samara 4pm; Argentina v Croatia (D) Nizhny Novgorod 7pm
- Friday June 22 Brazil v Costa Rica (E) St Petersburg 1pm; Nigeria v Iceland (D) Volgograd 4pm; Serbia v Switzerland (E) Kaliningrad 7pm
- Saturday June 23 Belgium v Tunisia (G) Moscow (Spartak) 1pm; Germany v Sweden (F) Sochi 4pm; South Korea v Mexico (F) Rostov-on-Don 7pm
- Sunday June 24 England v Panama (G) Nizhny Novgorod 1pm; Japan v Senegal (H) Ekaterinburg 4pm; Poland v Colombia (H) Kazan 7pm
- Monday June 25 Uruguay v Russia (A) Samara 3pm; Saudi Arabia v Egypt (A) Volgograd 3pm; Spain v Morocco (B) Kaliningrad 7pm; Iran v Portugal (B) Saransk 7pm
- Tuesday June 26 Denmark v France (C) Moscow (Luzhniki) 3pm; Australia v Peru (C) Sochi 3pm; Nigeria v Argentina (D) St Petersburg 7pm; Iceland v Croatia (D) Rostov-on-Don 7pm
- Wednesday June 27 South Korea v Germany (F) Kazan 3pm; Mexico v Sweden (F) Ekaterinburg 3pm; Serbia v Brazil (E) Moscow (Spartak) 7pm; Switzerland v Costa Rica (E) Nizhny Novgorod 7pm
- Thursday June 28 Japan v Poland (H) Volgograd 3pm; Senegal v Colombia (H) Samara 3pm; England v Belgium (G) Kaliningrad 7pm; Panama v Tunisia (G) Saransk 7pm
Knock Out Rounds
LAST 16 (3pm and 7pm)
Saturday June 30: Sunday July 1: Monday July 2: Tuesday July 3
QUARTER-FINALS (3pm and 7pm)
Friday July 6: Saturday July 7
Tuesday July 10: Wednesday July 11
THIRD-PLACE PLAY-OFF (3pm)
Saturday July 14
Sunday July 15
All that remains is to wish the England team the best of luck and please, no penalty shootouts. And for all of those in the catering businesses organising Russia World Cup related events good luck.
That’s right you go to the biggest event in the country, where both types of catering businesses delivered royally.
MD Helen Hagger, as usual, was well prepared with a plan leaving nothing to chance. She travelled to a hotel in Slough West on Friday night with Allison, her friend of 35 years.
The alarm was set for 4.20 a.m in good time for the booked taxi to arrive at 5 am. Then a half hour trip to a misty Windsor; already rich with a promise of a beautiful day for the Royal Wedding of Prince Harry and Meghan Markle.
Celebrities Around the World
She was in good time to set up the front row directly behind Sky News and opposite ITV News. Perfectly placed for Allison’s and Helen’s image to be beamed around the world for the almost 2B viewers, among the enthusiastic crowd shots and scene-setting.
It was certainly a great place for celebrity spotting.
Not forgetting Rational’s own Chef and Bert, who being prepared, Helen had brought along for the great day.
Crowd Control for Event Success
The crowds began to build once the first trains started to arrive in Windsor around 6 a.m. The atmosphere was amazing and the weather was glorious. And there to protect all were the police using the latest crowd science training developed to respond to various terrorist threats by the College of Policing.
Thames Valley Police were supported by 100’s of police officers drafted in from various police forces. Being there for six hours, Helen had many officers stand in front of her. All were brilliant, happy to chat to the crowd and delighted to be working at such a prestigious event.
The final officer during the actual procession was Slough Police’s Commander. She had just volunteered to man the procession route as a regular police officer and was not in charge on the day.
Sadly all the officers were ordered to face the crowds to ensure there were no incidents. So they were unable to see any of the Royal Wedding procession. Rather like those many catering businesses across the country who are fundamental to the success of an event, but are too busy working to fully enjoy it.
It’s getting close to one of the biggest summer events of the year. Now people are deciding where they are going to be. In the pub? With friends? A street party? Yes, it’s the annual FA Cup Final on May 19. And apparently there’s the little matter of a Royal Wedding in London on the same day!
Hot on the heels of the birth of Prince Louis, the Royals will yet again be forced into the spotlight. Every aspect of the bride will be scrutinised from dress, shoes, hair and makeup to bridesmaids and family members. In parallel with the infamous Edward VIII, the global scrutiny will yet again be on an American divorcee’s influence on the Royal family. It will be a day to remember.
Festivals and Events
The wedding heralds the arrival of the summer entertainment season, with festivals and events happening all around the South West and Wales. There’s plenty to choose from.
If you are looking for something a bit different, try the Pop-up Pandas art installation at Longleat Safari & Adventure Park with over 100 painted pandas to discover. Each panda is hand-painted. Themes range from different artistic styles and elements of Chinese culture to English seasonal events and clothing traditions. The exhibition opens on 5 May.
How about celebrating Somerset Day? Held on May 11th, it honours King Alfred the Great’s routing of the Vikings from his Somerset stronghold in May 878? The day is actually more like a week. So there is plenty to do, from the Cheese and Cider Night at Wincanton Racecourse to the Great Somerset Tea Party.
The Foodies Festival, the UK’s biggest food festival returns to Durdham Downs, Bristol from May 11-13, featuring Great British Bake Off winners baking live in The Cake & Desserts Theatre and top local chefs cooking their signature recipes in the Stoves Chefs Theatre. There are workshops galore including Prosecco and parmesan tasting, beer and chocolate tasting. As well as talks on the power of plant-based proteins and Kombucha.
Since being founded in 2004 as part of the Cowbridge Charter Trust’s 750-year celebrations, Cowbridge Food and Drink Festival has grown from a one-day event to a whole weekend of foodie family fun. Now it has over 100 food and drink exhibitors, food demonstrations, musical entertainment. All spread around the town of Cowbridge.
If you are looking for somewhere later in the summer, make your way to Wales for the Big Cheese 27 to 29 July. Set in one of Europe’s largest castles, Caerphilly hosts an extravaganza of street entertainers, living history encampments, music, dance, traditional funfair, folk dancing, falconry, fire eating, minstrels, and troubadours. Attracting over 80,000 people annually, the Big Cheese weekend is a free event.
So what do all these summer events have in common (apart from the wedding!)? Each took a local interest, turned it into a reason to celebrate and then into an annual event. Often it’s a group of businesses coming together for mutual benefit.
Yes summer events might be hassle to organise. But much like Christmas they provide valuable revenue and profit for the catering trade.
We also have the Winter Olympics in South Korea and the Invictus Games in Australia and loads of other sporting attractions.
However, 2018 also promises to be a huge year for the Royal family, with an eagerly anticipated wedding between the world’s most eligible bachelor and a glamorous American actress and the birth of the fourth in line to the throne.
Listed below are some sporting and other interesting events in chronological order: start booking those days off well in advance or prepare events for your customers:
Jan 15-28 Tennis Australia Open, Melbourne, Australia
Jan 15 World Religion Day
Jan 25 Burns Night
Jan 25-28 Extreme Sports Winter X Games 22, Aspen, Colorado, USA
Jan 26 Australia Day
Feb 4 Gridiron/Football, Super Bowl , Minneapolis, Minnesota
Feb 9-25 Multi-sports, Winter Olympics, Pyeongchang, South Korea
Feb 13 Shrove Tuesday
Feb 14 Ash Wednesday, Lent begins
Feb 16 Chinese New Year , Year of the Dog
Feb 28 – Mar 4 Cycling World Track Championships , Apeldoorn, The Netherlands
March 1 St David’s Day, Wales
March 9-18 Multi-sports, Winter Paralympics, Pyeongchang, South Korea
March 17 St Patrick’s Day, Ireland
March 21 International Day for the Elimination of Racial Discrimination
March 30 Good Friday
Apr 1 Easter Sunday
Apr 5-8 Golf Masters, Augusta, USA
April 4-15 Multi-sports Commonwealth Games , Gold Coast, Australia
Apr 14 Horse Racing, Grand National, Aintree, Liverpool
Apr 23 St George’s Day, England
May 16 Ramadan begins
May 19 Royal Wedding , Windsor
May 19 Football FA Cup final. Wembley Stadium, London
May 26 Football UEFA Champions League Final, Kiev, Ukraine
May 27-Jun 10 Tennis French Open, Paris, France
14 Jun -15 Jul Football FIFA World Cup, Russia
15 Jun Eid al Fitr, end of Ramadan
Jul 7-29 Cycling, Tour de France
Jun 14–17 Golf, US Open , New York
Jul 2 Tennis, Wimbledon
Jul 19-22 Golf, British Open , Carnoustie, Scotland
July 20-22 Rugby World Cup Sevens, San Francisco, U.S.A.
Jul 21-Aug 5 Hockey World Cup, Women, London, England
Aug 4-12 Multi-sports, Gay Games, Paris, France
Aug 16-19 Golf, US PGA, Town and Country, Missouri
Aug 18-Sep 2 Multi-sports, Asian Games, Jakarta, Indonesia
Aug 27 Tennis, US Open, New York, USA
Sep 1-9 Rowing 2018 World Rowing Championships, Plovdiv, Bulgaria
Sep 9 Rosh Hashanah/Jewish New Year
Sep 11-23 Multi-sports, Summer Youth Olympics, Buenos Aires, Argentina
Sep TBC Multi-sports, Invictus Games, Sydney, Australia
Sep 28-30 Golf, Ryder Cup , Saint-Quentin-en-Yvelines, France
Oct 25 – Nov 3 Gymnastics, World Championships (Artistic), Doha, Qatar
Nov 6 Horse Racing, Melbourne Cup, Victoria, Australia
Nov 7 Deepavali (also known as Diwali), Festival of Lights
Nov 24-Dec 16 Hockey (Field) World Cup – Men, Bhubaneswar, India
Dec 7-11 Swimming, World Swimming Championships, Hangzhou, China
Don’t forget that while this is the World Events Calendar 2018, there are lots of local events and celebrations around which to create a theme.