Tag Archives: Events

31 
May

Peaking World Cup Fever

World Cup crowds awaitedWith the start of the Men’s Football World Cup only days away, it’s hard to miss. Or is it? This time it seems that the old buzz of yesteryear is missing. The time when the nation got prepared for the coming football fiesta. Yet prepared the catering trade needs to be for the nights, when it might be unexpectedly busy or quiet. Not least for efficient staff planning, but also to maximise trade.

A Big Noise or No Noise

The funny thing preparing this blog was it appeared that the noise around the competition was low. But once, the writer’s focus changed, yes there was the literal promotion on the back of the old cereal packet. Yes, there are world cup-related trailers on the main channels. And yes, there are adverts to upgrade your TV so you don’t miss a thing. In yesteryear the biggest sales of TVs by a large margin were always at World Cup time. Now with a tweak by one of the major brands in the last week, there is a very explicit connection to the competition.

It could of course be the result of competing distractions. Many football fans will have been caught up in the end of the season finals and play-offs. Aston Villa and Crystal Palace fans are celebrating once-in-a-lifetime experiences of winning in Europe. While 60 years of hurt for England will dampen even the most optimistic sports follower or the general public! It may all take off in June.

Key England Times

England have one more preparatory friendly before the World Cup starts. This is against New Zealand at 21.00 on 6th June. If this was rugby, that is a match to be seen; soccer perhaps less so.

The competition kicks off on 11th June with co-hosts Mexico on that Thursday with USA and Canada on the Friday.

The England Group Games are:

  • Croatia 17th June 21.00
  • Ghana 23rd June 21.00
  • Panama 27th June 22.00

And then it is into the Round of 32 when the knockouts begin for the top 3 teams in each group. Way too many permutations to consider which games England will be in to share times now. There is a game that might however set the Cup alight. If USA finishes second in Group D and Iran second in Group G, then they will meet in the Round of 32! Hopefully that game will be in Mexico or Canada.

If England progress to quarters (9-12th July) and semis (14/15th July) be aware that most games are in the evening, but at least one has a 2.00am kickoff. Obviously hold 19th July 20.00 for the final just in case!

Don’t forget that Scotland are in Group C and may progress further, but with their games at 23.00 and 02.00, not particularly helpful for our trade unless it’s a lock-in!

World Cup Takeaways

The World Cup gives caterers choice to respond as the England run progresses (or not) to gain extra trade from supporters or those not interested at all. For most of our colleagues, it will be difficult to ignore as doing so will impact overall profitability.

A perhaps bigger lesson is to review how you are promoting locally and to wider customers in a world where in the noise and hype, the old givens may no longer apply. But your business needs to be heard.

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Published Date: 31st May 2026
Category: Blog, Catering Business, Events, News
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03 
Jan

2026 Can Only Be Better

2026 can only be betterFrom the onset of covid, it’s been tough for the catering sector. This hasn’t been made any easier with various Budget decisions that went to the core of what many on this sector rely on, their team. December discussions may redeploy some young people. They will then need to be skilled for their future careers. This may help and is a clear opportunity for 2026.

An often-quoted statistic is that pubs are closing at the rate of one per week. Pubs are traditionally the core of many communities. But it’s debatable whether this is the result of circumstances or simply changes in the way the majority of people now live. For some, the start of the pub’s decline was the 1967 introduction of drink driving laws! This reminds us as businesses we need to plan and change to meet people’s needs as those needs evolve.

That evolution is one reason, AC Services produce a calendar every year showing the traditional and the new. Why? Because they provide a reason either to theme an event to attract or to gather those who wish to avoid it by doing something else.

Sports Opportunities in 2026

2026 has at least three big sporting opportunities. At the turn of July into August is the Commonwealth Games in Glasgow. An excellent opportunity to celebrate athletic prowess, just as schools break up. February sees the Winter Olympics in Italy in traditionally a quiet month for catering businesses aside from Valentine’s romantic meals.

The other big event is the Men’s Football World Cup in the USA, Canada and Mexico with two UK teams to support, England and Scotland. Of these the English qualifying games are easier to accommodate with 9 and 10pm kickoffs. What is key now the draw has happened, is the realization that America is a big continent and the Americans know how to make a quick buck when they see an opportunity. How many fans will actually travel given the prices involved is difficult to estimate.

Over 39 days there will be 104 games- 40 more than in 2022. This is a clear opportunity for all in the catering business either as one-off events to support or as an ongoing theme.

2026 Events Calendar

January: Dry January or Veganuary

  • 7 Orthodox Christmas
  • 12-1 February Tennis Australian Open Melbourne
  • 25 Burns Night

February: Apprentices’ Month

  • 1 Yorkshire Pudding Day
  • 2-6 National Apprenticeship Week
  • 5-14 March Rugby Union 6 Nations
  • 6-22 Winter Olympics Milan and Cortina D’Ampezzo Italy
  • 11 Chinese New Year, Year of the Horse
  • 14 Valentine’s Day
  • 17 Ramadan begins

March: Women’s History Month

  • 2-9 British Pie Week
  • 6 Employee Appreciation Day
  • 10-13 Horse Racing Cheltenham Festival
  • 15 Mother’s Day
  • 20 Red Nose Day Comic Relief
  • 30-1 April Hotel Restaurant and Catering Show

April: Stress Awareness Month

  • 1 Jewish Passover
  • 3 Good Friday
  • 5 Western Easter Sunday
  • 13-15 Farm Shop and Deli Show Birmingham
  • 6-12 Golf Masters Augusta
  • 11 Horse Racing Grand National Aintree
  • 21 National Tea Day

May: Blooming Campaigns

  • 4 Early May Bank Holiday
  • 18-24 British Sandwich Week
  • 19-25 Vegetarian Week
  • 25 Spring Bank Holiday

June: LGBT Pride Month

  • 7 World Food Safety Day
  • 11 to July 19 Men’s World Cup Football USA, Canada and Mexico
  • 18-21 Golf US Open Shinnecock Hills
  • 21 Father’s Day
  • 21 Summer Solstice
  • 20-28 English Wine Week

July: Month of Revolutions

  • 29 June-12 July Tennis Wimbledon
  • 7 World Chocolate Day
  • 19 National Ice Cream Day
  • 23 to August 2 Commonwealth Games Glasgow

August: Staycations Month

  • 1-31 What is your local event?
  • 31 August Bank Holiday

September: Organic Month

  • 1-5 Zero Waste Week
  • 25 World’s Biggest Coffee Morning (MacMillan)

October: American Pizza Month

  • 1 World Vegetarian Day
  • 8 Diwali Festival of Lights
  • 20 International Chefs Day
  • 25 Daylight Saving Time ends
  • 31 Halloween

November: Vegan Month

  • 1 World Vegan Day
  • 5 Bonfire Night
  • 9 British Pudding Day
  • 27 Black Friday

December: Seasonal Affective Disorder Awareness Month

  • 1 Advent begins!
  • 5 Small Business Saturday
  • 25 Christmas again!

At AC Services Southern, we wish you a prosperous and enjoyable 2026.

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Published Date: 3rd January 2026
Category: Blog, Catering Business, Events, News
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06 
Dec

Christmas 2025 Opening Hours

Christmas 2025 SuccessBefore we tell you what our opening hours will be this Christmas, let us share why we’re truly celebrating this year as a company. Last year A C Services said that we knew in December all you needed to know was our opening hours; because this for many is the busiest time of the year. And that we shared your focus to successfully provide high levels of customer service to keep your Rational ovens running.

We knew it was our season to deal with delayed oven service requests and unfortunate repairs to keep your customers happy. Or simply put we’re here, when you need us whether planned or an emergency.

Proven Success for AC Services

Easy words for many businesses to say. But as our MD Helen says this year was different:

“Back in October, Rational UK held its Annual Rational Service Partner meeting where all the service partners gather. We always do well in the Service Partner of the Year award and this year came second.

But we were delighted to be the first recipients of the new award for Admin Team of the Year. Combining both awards shows we consistently deliver on our aims. This is truly a thing to celebrate in this tough environment”.

In part these awards demonstrate how we think ahead which is why we’d suggest you check now to see whether you’ll be running low on Rational cleaning materials? And check your ovens’ servicing records and current niggles today to reduce the risk of breakdown. If necessary, give us a call on 01454 322222 so AC Services can help.

A C Services Christmas 2025 Opening Hours

  • Saturday 20 December Engineer on call (OFFICE CLOSED)
  • Sunday 21 December Engineer on call (OFFICE CLOSED)
  • Monday 22 December Normal working Day
  • Tuesday 23 December Normal working Day
  • Wednesday 24 December Office open 8.15 a.m. – 3 p.m. (limited engineers available)
  • Thursday 25 December CLOSED
  • Friday 26 December CLOSED
  • Saturday 27 December Engineer on call (OFFICE CLOSED)
  • Sunday 28 December Engineer on call (OFFICE CLOSED)
  • Monday 29 December Office open 8.15 a.m. – 5 p.m. (limited engineers available)
  • Tuesday 30 December Office open 8.15 a.m. – 5 p.m. (limited engineers available)
  • Wednesday 31 December Office open 8.15 a.m. – 3 p.m. (limited engineers available)
  • Thursday 1 January CLOSED
  • Friday 2 January Office open 8.15 a.m. – 5 p.m. (limited engineers available)
  • Saturday 3 January Engineer on call (OFFICE CLOSED)
  • Sunday 4 January Engineer on call (OFFICE CLOSED)
  • Monday 5 January Normal Working Day

At AC Services Southern, we hope we all can celebrate a successful Christmas 2025 and a happy new year!

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Published Date: 6th December 2025
Category: Blog, Events, News
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30 
May

The Summit of Emotions

Women's Euros and RugbyThe Summit of Emotions is not something that might trip off your tongue yet. But come July with the start of the Women’s Euros, then the 2025 logo might begin to embed. And if England manage to make the final again due on the 27th, then it probably will.

2025 Women’s Euros

The 2025 Women’s Euros will be held in Switzerland. It’s not surprising that the logo refers to the mountains the footballers have had to climb in order to compete. Given the history of funding, for many it has been an emotional journey.

Something the Welsh side will acknowledge on 19th June with their side due to be announced on the summit of Yr Wyddfa (previously known as Snowdon). As this is the first major football competition for the Welsh Women, they’re right to celebrate.

This year is also the 25th anniversary of Barclay’s support for grassroot sports. This has included Women’s and Girl’s football, rather than just the elite. There are some papers that have suggested that the Women’s Super League may be in trouble as attendance looks to have dipped this year by 9%. Yet given England winning the Euros in 2022 and getting to the World Cup finals in 2023, there was phenomenal percentage growth. While the average attendance might be 6,732, Arsenal Women have sold out the 60,000-seater Emirates twice!

In 2023, Mary Earps won the BBC Sports Personality of the Year, after winning the World Cup Golden Gloves. Sadly, she has just decided to retire from international football with immediate effect. A good England run will re-ignite the supporters’ fire. With estimates that 80% of the Euros crowd will be Swiss, it’s clear that not many supporters will travel. They may be looking for somewhere else to communally watch.

Women’s Rugby World Cup

To boost attendance four WSL clubs trialled the provision of alcoholic drinks at games this season. Most saw a sustainable increase in numbers due to the hospitality provided. This won’t surprise rugby fans, where a drink and some food are typically a feature of a social matchday. This is good news for the South-West with games due in Bristol and Exeter for the Women’s Rugby World Cup between 22nd August and 27th September this year.

For those in catering whether it’s a round or oval ball, there is an opportunity to celebrate the wider participation in sports that have traditionally been seen as male. The successes of our national teams have been built on grassroots and local opportunities to play and watch. From there some individuals reach their personal summits while others just have fun; a bit like catering in some ways.

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Published Date: 30th May 2025
Category: Blog, Events, News
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29 
Apr

Celebrating the End of World War 2

Celebrating VE Day and end of WW2Now we’re over Easter, the focus is building on VE Day. Each day seems that something else is being revealed that will happen to mark the event. Despite a campaign, the actual day has not been declared a national holiday, but there is still much to celebrate.

With a late Easter and early May Bank Holiday on the 5th, it was always going to be hard to justify a holiday on the date itself, 8th May. Especially as it’s a Thursday. But no matter, celebrating the ending of the Second World War is an important time for everyone.

National Planned Events

The national commemoration event will take place on May 5th with some 1,300 military personnel marching down the Mall. King Charles and Queen Camilla will host a garden party for veterans at Buckingham Palace. There will also be a flypast of vintage and modern aircraft.

On 6th May the Tower of London will open its doors to the inner bailey where 30,000 of the ceramic poppies used for the Great War commemoration will be used to create another fabulous display.

On VE Day itself there is a service of Thanksgiving at Westminster Abbey. While we have no idea why it was left until the 19th April, pubs and licenced premises will be allowed to stay open to 01.00 BST. Whether this is in part to recreate the spirit of the massive last minute celebrations is uncertain.

Why Celebrate?

2025 is the 80th anniversary of Victory in Europe which was declared on 8th following the capitulation of the German forces. After Hitler’s suicide on 30th April, the German generals confirmed there was no point fighting on. With time zone differences, the Russians celebrate Victory Day on 9th May.

If you fought in the war, you will now be in your late 90’s or 100+. This is really the last time for everyone to celebrate with those who fought; and with many alive at the time. It is also a great time to reflect on how the world might have changed and the importance of world peace.

Consider, the starting age for conscription in WW2 was 20. So, men who had been born in 1919 or earlier ie during or before WW1. For men born in the 1920-30’s, average life expectancy was typically to their late fifties. Those still alive today, are now almost double that expectation due to better healthcare and living conditions. How many of us don’t give a second thought to believing we’ll still be alive in our 80’s? We have truly much to celebrate.

Local Planned Events

Across the country there are many planned local events to mark VE Day. A lot will already be supported by colleagues in catering businesses, but it’s not too late to mark the event in the week of the 8th May. After all in 1945, most were spontaneous events with some starting on 7th as news began to reach the UK that the European surrender was imminent.

We shouldn’t forget that this was a world war. It was not until 15th August that there was an armistice in the Far East resulting in VJ Day celebrations. While 2nd September with the formal Japanese surrender actually marks the end of WW2. Yet these dates are often left uncelebrated. If you need time to plan something and can’t do May, why not organise something local for then?

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Published Date: 29th April 2025
Category: Blog, Events, News
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02 
Jan

Onwards into 2025

Onwards into 2025Each year, AC Services starts its regular monthly blog with a calendar for the year ahead. For the last few years they make for pretty grim reading with their mix of broken dreams and additional challenges for catering business. Will 2025 be any different?

Or are our January blogs actually like most new year’s resolutions? Helpful to start the year positively? The old business adage is those you fail to plan; plan to fail. With another tough year seemingly ahead staying positive and taking some time, now, to plan will reap its rewards.

Time to Plan

We make no apology that our calendar is a complete mix. This reflects all the different types of Rational users AC Services Southern supports from local pubs, takeaways and farm shops through schools, hospitals to restaurants, hotels and fine dining. All provide catering and all know their potential clients, both locally and nationally. It also means that you can try something different to attract new consumers, who might then become regulars.

And 2025 is an interesting year date-wise. The Easters of the Western and Eastern Christian church fall on the same Sunday. This isn’t normally the case. The summer solstice is handily on a Saturday for those minded to celebrate.

2024 Events Calendar

January- Dry January or Veganuary:

  • 12-26 Tennis Australian Open Melbourne.
  • 25 Burns Night.
  • 29 Chinese New Year, Year of the Snake.
  • 31- 15 March Rugby Union 6 Nations.

February- Apprentices’ Month:

  • 2 Yorkshire Pudding Day.
  • 3-7 National Apprenticeship Week.
  • 14 Valentine’s Day.
  • 28/1-30 March Ramadan.

March- Women’s History Month:

  • 3-7 School Breakfast Week.
  • 7 Employee Appreciation Day.
  • 11-14 Horse Racing Cheltenham Festival.
  • 21 Red Nose Day Comic Relief.
  • 30 Mother’s Day.

April- Stress Awareness Month:

  • 7-9 Farm Shop and Deli Show Birmingham.
  • 10-13 Golf Masters Augusta.
  • 13-20 Jewish Passover.
  • 18 Good Friday.
  • 20 Orthodox and Western Easter Sunday.
  • 21 National Tea Day.
  • 23 Great British Beef Week.

May- Spring Rituals Month:

  • 1-8 Time for a Cuppa Week (dementia awareness).
  • 5 Early May Bank Holiday.
  • 18-24 British Sandwich Week.
  • 19-25 Vegetarian Week.
  • 26 Spring Bank Holiday.

June- LGBT Pride Month:

  • 7 World Food Safety Day.
  • 13-16 Golf US Open Pinehurst.
  • 15 Father’s Day.
  • 16-22 Diabetes Prevention Week.
  • 20-August 2 Rugby Lions Tour of Australia.
  • 21 Summer Solstice.
  • 21-29 English Wine Week.

July- Month of Revolutions:

  • 30 June-13 July Tennis Wimbledon.
  • 2-27 Football Women’s Euros Switzerland.
  • 7-13 Great British Pea Week.
  • 17-20 Golf, The Open Royal Portrush.
  • 21 National Ice Cream Day.

August- National Dog Month:

  • 13 National Prosecco Day.
  • 22 World Plant Milk Day.
  • 22-27 September Rugby Women’s World Cup UK.
  • 25 August Bank Holiday30 International Bacon Day.

September- Organic Month:

  • 1-5 Zero Waste Week.
  • 13- 21 September World Athletics Championships Tokyo.
  • 27 World’s Biggest Coffee Morning (MacMillan).

October- American Pizza Month:

  • 1 World Vegetarian Day.
  • 11 World Hospice and Palliative Care Day.
  • 20 International Chefs Day.
  • 21 Diwali Festival of Lights.
  • 26 Daylight Saving Time ends.
  • 31 Halloween.

November- Vegan Month:

  • 1 World Vegan Day.
  • 5 Bonfire Night.
  • 9 British Pudding Day.
  • 28 Black Friday.

December- Seasonal Affective Disorder Awareness Month:

  • 1 Advent begins!
  • 2 English Breakfast Day.
  • 6 Small Business Saturday.

Christmas again and looking ahead to 2026!

At AC Services, we wish you a prosperous and enjoyable 2025.

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Published Date: 2nd January 2025
Category: Blog, Case Study, Catering Business, Events, News
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06 
Aug

Summer of Sport?

Summer of sport heart

Why is it always called the summer of sport? Especially now, when sport is almost year-round. Gone are the days when the FA Cup Final in May marked the end of the soccer season. Until it restarted in September as a winter game.

Is it perhaps because the UK’s traditional summer sports were more about socialising than athletic sporting prowess? The Epsom Derby kicked off the summer season on the first Saturday in June. Everyone poured out of London to gather on the Surrey downs, regardless of class, to eat drink and spectate.

Summer sport was clearly spectating and catering. And the catering was probably more important, hence Wimbledon strawberries and Henley Pimms, not tennis and rowing. And the best-known phrase about England’s summer sport- cricket teas!

2024’s Summer of Sport

Arguably this year’s summer of sport began with the Giro D’Italia throughout May. Professional cycling continues through the Tour de France in July and the Vuelta D’Espana in August; finishing with the Tour of Britain in September. June and July had the Euros. August is Paris and the Olympics. The Paralympics follows in August and September. By now we’ve all become armchair experts on the minutiae of the many different sports, that we have never done or barely dabbled in.

Why is it that sports events bring people together? It is a bizarre fact that for over a thousand years the Ancient Greeks would stop fighting and come together every 4 years to compete in their Olympics. There is something about the spectacle of the event and our need to support.

This is probably why today so much is raised from sponsoring individual fundraising connected with sport. It’s also why sports clubs see a flood of new participants, who are motivated to take part after the big events. People know that they will never be the elite, but want to give it a go.

AC Services Sporting Request

Like the professionals in mid-September, AC Services Helen will be attempting her own sporting challenge. Not for her the fastest time or longest distance, nor even in an organised event; but because she wishes to give back. She will be cycling 167 miles from the Brunel Museum in London to Bristol Temple Meads Station along the Great Western Way. This 4-day mixture of roads, canals, and cycle tracks, is just right for the scenic cyclist rather than the speedster.

Like many social sportspeople, her journey started many years ago. After the premature death of her mother through heart problems, Helen took up social cycling to increase her own fitness. The two recent deaths of Rational colleagues prompted her to want to do more by raising money for the British Heart Foundation.

If you can help, please go to her justgiving page

Or to find out more about simple things to do for a healthier heart check out this BHF leaflet.

After all what links elite and individual sport is motivation; doing to the best of your ability; and supporting whatever the season! And September must be the last month of any summer of sport.

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Published Date: 6th August 2024
Category: Blog, Events, News
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29 
May

Under Starters Orders

Under starters ordersFinally, the news we’ve been waiting to hear. No more dilly-dallying, we’re under starters orders to see who will come out strongest. The long-anticipated event to change the hard slog of reduced footfall and wet weather has happened.

Yes, the annual cheese-rolling has taken place at Gloucestershire’s Cooper’s Hill. Summer has started and with it the opportunities for catering businesses to join in with themed events and menus.

The Euros

Last weekend saw success for Manchester with United beating City in the FA Cup Final. This traditionally has been the end of the football season, when it was a non-summer sport. But the UEFA European Football Championship better known as the Euros literally kicks off on 14th June with Germany versus Scotland. England start on 16th against Serbia.

The quarter-finals, should any British team get this far, are on 5/6th July and semis on 9/10th. The Championship runs through to the final on 14th July. For those not following football and wanting to host another event, it’s Bastille Day. This celebrates the French national day and the French Revolution. Goodness only knows what would happen, if France gets through to that final! Either way a French-themed event for your business would be a safe bet; unless their opponents are England!

Paris Olympics

A century after it last hosted the Olympics, Paris will host its third from the 26th July to 11th August and then the Paralympics from 28th August to 18th September. The last time, in 1924, led to 2 movie legacies. The British runner Eric Liddell declined to run on the Sunday finals of the 100m. A story celebrated in Chariots of Fire. The other was Johnny Weismuller’s successes in the pool, before in the 1930’s he became Tarzan. Not a bad outcome, given he only began swimming on his doctor’s recommendation having contracted polio at the age of 9!

Paris will see 329 events contested for individuals and teams. The day for the largest number of medals is the 3rd and 4th August. A case of less the Super Saturday of London 2012 and more Whole Weekend. Interestingly each medal will contain an original piece of the Eiffel Tower. An inspired way to get rid of waste from regular maintenance.

Another Event

One other event is the General Election being held on 4th July. The weekend following is of course widely celebrated in America as Independence Day weekend. We’re not sure that was considered when the date was chosen!

For catering businesses, events and themed menus are a great way to create additional trade. They give a reason for promotion, which by experience, leads to returning customers. Planned effectively they bring in much needed cash to replenish reserves.

With the summer of sport, there are dates to avoid. Or perversely to push for those who don’t like sport. The latter could be linked through history, culture or local tradition. The choice is endless but could make your catering business, a winner by summer’s end.

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Published Date: 29th May 2024
Category: Blog, Catering Business, Events, News
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24 
Apr

Celebrating the Coronation?

Celebrating the Coronation

Back in January when we scheduled our blogs for the first half of 2023, we thought it would be timely to help those preparing events to celebrate the Coronation of Charles III. But with just over a week to go, it all seems a little flat.

Or is it the traditional British reserve that means we leave to the last-minute, preparations for celebrations? And what can catering trades do about it?

A Changing Monarchy

Perhaps we are taking our cue from the King himself. He has requested a more low-cost approach overall. This includes inviting 2000 guests down, from his mother’s 8,000. And something like a quarter of those guests are people recognised as being worthy in their communities; not simply the traditional great and good.

Certainly, the way we celebrate has changed since 1953. With 4 monarchs in the first 50 years of the twentieth century and Elizabeth as the fifth, more people knew what to expect and perhaps their role! One of the often-stated big pluses from the Big Lunch to celebrate the Queen’s 70th Jubilee; was the simple chatting to neighbours, something we have lost in our busy digital lives.

Changing Cuisine

The last coronation gave the nation poulet reine Elizabeth. More commonly known as Coronation Chicken. It was designed for versality for a salad or sandwich. So, all could enjoy at their garden or street party.

More interestingly it included an Indian-inspired curry sauce. This somehow seems to look backwards to the former empire and forwards to the opening up of cuisine to the masses. That opening gathered pace in the 70’s and 80’s to lead to a £4B Indian restaurant market in the UK today.

Coronation Quiche will have to go some to match that. But it does reflect our current times worried about the costs of living and reducing risks rather than celebrating.

Last-Minute Prep

It’s not too late to join in and share the positives provided by the Coronation to celebrate our communities and nation. The official timetable:

  • Saturday May 6th, the Coronation itself. The procession starts at 11am to Westminster Abbey; the service might last up to 3 hours and then back. For those wanting to view the procession in person queuing starts at 6am and not before.
  • Sunday May 7th, the Big Lunch. Over 7,000 street parties have signed up to be part of the Big Lunch with over 1M participants
  • Monday May 8th the bank holiday. This celebrates volunteering and public service but not just on the one day as explained on the website

If you’ve prepared an event, AC Services knows it will be a success and you have everything in hand including anything to do with your oven maintenance/cleaning. If you haven’t got an event and:

  • it seems quiet in your community; think what you might do and promote to create some buzz for those who will want to join in at the last minute.
  • there’s something planned by others; consider how you could link in to promote their event or add to it.

After all coronations don’t happen very often and it will be 25 years to the next jubilee; so a shame not to take the chance to put out the flags and celebrate!

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Published Date: 24th April 2023
Category: Blog, Catering Business, Events, Local food, News
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26 
Jul

Make Hay While the Sun Shines

Make hay while sun shinesGiven the heatwave of the last week, using the old saying of making hay while the sun shines might seem dangerous. As we all now know, too much sun is not good. But the saying is really about optimising the best of conditions. This is very appropriate for our catering trade today.

The Worst of Times

For many businesses and individuals this is the worst of times. We’re seeing the impacts of:

  • Covid and our recovery from it
  • Staffing availability
  • Cost of living crisis

Covid hit catering businesses badly with lockdowns and false dawns of eat out to help out. Many went bust as cashflows and savings failed. Effective cash management and seizing opportunities to flex business practices such as becoming takeaway businesses, enabled survival. As then, now is a good time to review your catering finances. This will identify what you might be able to risk as a budget in the next 2 months, to have more reserves for the winter.

Finding and keep the right staff has become a bigger challenge. Team management and motivation are even more important skills as is communication. Good managers are clear about what the current approach means for the business and separately what it means for each employee. This means talking, listening and understanding about motivations. It can be a good time to build the team with students and new casuals looking for summer income.

Cost of Living Challenge

Soaring inflation driven by increased commodity prices such as fuel and food costs, has created a ‘cost of living’ crisis. This will have an increasing impact as the year progresses. But for most catering businesses aside from Christmas specials, it’s easier to make more money while the sun shines; not in the winter months.

For most of the trade there are regulars and occasional/holiday clients. The former might start cutting back by coming less frequently or ordering less. The latter need to be attracted in. They might have looser purse strings, because it’s a treat or they’re on holiday. Both can be encouraged to spend more through ‘events’.

An event does not have to be a big thing. Rather it is something that can be promoted effectively with posters, social media and word of mouth. The event could tie in with things happening nationally such as on our event calendar  or locally.

It could tie into the cost of living crisis and reward loyalty. This could include ‘Saving Saturday 6.00’ with a discounted shorter menu; or any other time you’re normally less full. Or what about Come Back Monday with fixed amounts off on their second visit. For regulars or those you want to turn into regulars, then why not the old loyalty discount card such as free main course or dessert on their 10th visit.

Whatever you decide to do, the time to start is now while the sun shines. This will maximise the summer cash or create the loyalty habit.

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Published Date: 26th July 2022
Category: Blog, Catering Business, Events, News
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