Tag Archives: Events
The Queen’s Platinum Jubilee weekend is fast approaching to celebrate her 70 years of service to the country and Commonwealth.
She has served longer as the British monarch than Queen Victoria, who managed almost 64 years. And in case it comes up in a quiz, she needs to go beyond 72 years and 110 days to beat Louis XIV of France for the ultimate record as longest serving monarch.
Any way you look at it, it’s an impressive feat of service in the many senses of the word.
Four Day Weekend
The official Platinum Jubilee celebrations take place over the 4-day weekend from Thursday 2nd to Sunday 5th June:
- 2nd June Trooping the Colour from 9-12.30, followed by the official fly past at 1pm
- 2nd June lighting of the beacons across the country at 9.45pm
- 3rd June Service of Thanksgiving at St Pauls
- 4th June Queen to go racing for the Epsom Derby
- 4th June Platinum Party at the Palace broadcast by the BBC
- 5th June Platinum Pageant Procession with a carnival atmosphere at Buckingham Palace
- 5th June official Big Jubilee lunch
In all a good mixture of celebration, fun and traditions, old and new. Trooping the Colour always happens on the Queen’s birthday weekend, but has been moved to a June spot to coincide with the weekend. Beacons have always been lit on the Queen’s Jubilees in what seems to be increasing numbers of sites. While the Queen’s favourite hobby gets a look-in at the Derby, because life cannot always be about work perhaps?
Parties, processions and lunches always provide opportunities for catering businesses of all kinds. So, the question for all is what could you do for this weekend with your catering business? If, for example, it’s hospital catering, how could you mark the key days for staff and patients unable to join the main festivities? If you’re a sports bar is there a link to the Derby to be made? And for all what links could be made to national or local events?
It’s not too late to plan so that food, drink and staff are all available in this opportunity to celebrate and create memories. Start by checking out the many planned events on the official government website. This is a listing of events already planned by geographic area, so there may be an easy link to something already happening. A pre-beacon lighting drinks/meal or watching the beacons in comfort? Even better there is the opportunity to submit your own event to help publicise it more widely as well as telling your local media.
The Big Jubilee Lunch has its own website for more ideas. The key here is that lunches can and will take place on any of the 4 days, not just the Sunday. It’s all about pulling local communities together to celebrate in whatever format that works. This could be a single venue lunch or getting together with others for a multi-stop tasting menu. Or working with local groups to help their fundraising and awareness on one of the days.
Above all the Platinum Jubilee is the opportunity to celebrate service and those who have managed to overcome the challenges that life has thrown at them along the way.
Two years ago, with the onset of the first lockdown, AC Services stopped posting their weekly blog on industry issues affecting their catering clients.
Survival against the changes in the pandemic has been the ongoing critical issue for this industry.
But now most restrictions are gone, as Covid moves from pandemic to endemic status; and it’s time to be going forward.
Going forward means continuing to actively manage cashflows especially with VAT on food back to 20% on 1st April.
The 25th March is technically known as a Quarter Day in legal terms. Last Friday this meant that the Commercial Rent (Coronavirus) Act 2022 gained Royal Assent. An important Act for restaurants, cafes and other catering businesses; because for any unresolved issues over rent debt since March 2020, there are now specific arbitration services to enable resolution by 25th September 2022. It aims to enable a little further breathing space to bring cash in and settle payment plans.
Another great way to boost cash is to hold events and have themes to bring people in. These can celebrate like the Queen’s Jubilee, enable sharing like sports events or raise awareness or money around specific issues. This is why every year we’d kick our blog off with a calendar.
Our 2022 abbreviated calendar starts with religious festivals and some changed bank holidays. It picks up a sporting flavour with the Commonwealth Games, accelerates with 3 world cups in October and November before FIFA hits in November/December. Worth a quick read to help the planning!
April National Pet Month and National Stress Awareness Month
- April 2 Ramadan begins
- April 15 Good Friday
- April 17 Easter Sunday
- April 7-10 Golf Masters, Augusta, USA
- April 19 Horse Racing, Grand National, Aintree, Liverpool
May Local and Community History Month
- May 2 Early May Bank Holiday
- May 3 Eid al Fitr, Ramadan ends
- May 14 Football FA Cup final. Wembley Stadium, London
- May 28 Football UEFA Champions League Final, Stade de France Paris
June National Smile Month
- June 2-3 Queen’s Platinum Jubilee Bank Holidays (Thursday & Friday)
- June 6-11 Cycling Women’s Tour UK
- June 15 Father’s Day
- June 16–19 Golf, US Open, Brookline
- June 20 World Refugee Day
- June 27-July 10 Tennis, Wimbledon
July National Ice Cream Month
- July 1-24 Cycling, Tour de France
- July 10 International Don’t Step on a Bee Day
- July 14-17 Golf, British Open, St Andrews, Scotland
- July 27- 7 August Multi-sports, Commonwealth Games, Birmingham
August National Family Fun Month
- August 25-28 Golf, US PGA, Atlanta
- August 29 Tennis, US Open, New York,
- August 29Late Summer Bank Holiday
September National Organic Month
- September 4-11 Cycling Tour of Britain
- September 26 Rosh Hashanah/Jewish New Year
- September 29-October 1 Golf, Ryder Cup, Marco Simone G&C Club Rome
October National Breast Cancer Awareness Month
- October 8 – November 12 Rugby Union Women’s World Cup, New Zealand
- October 15- November 19 Rugby League World Cup England
- October 17- November 14 Cricket Men’s T20 World Cup Australia
November Movember and Road Safety Month
- November 4 Deepavali (also known as Diwali), Festival of Lights
- November 21-December 18 Football FIFA World Cup, Qatar
This year has started somewhat explosively, with concerns about the environment, bush fires, international political escalations and the future of certain members of the monarchy in jeopardy. But people still have to eat. So putting the news aside, it’s time to consider the next twelve months for catering businesses. Here are our top tips for catering businesses for 2020.
Firstly, there are no guarantees about the impact of Brexit. The best route to take is the one that is already benefiting your business directly. Top of the list is the maintenance of your appliances. Put in place a maintenance programme for your ovens. This will ensure that whatever disasters or decisions may befall us over the next twelve months; a substandard, under-performing oven won’t be one of them.
It’s All About the Planning
Secondly, plan for regular and irregular annual events. There are always catering opportunities linked to traditional dates, such as Valentine’s Day, Mother’s Day, Christmas, food festivals and so on. Take a look at our sporting calendar for additional opportunities in 2020. It’s an Olympic year as well as Euro 2020 for football fans and the start of the new cricket Hundred game. So if you are catering for sports fans, take advantage or provide an alternative for non-sports fans.
Staff training is essential. Don’t stint on training because if something goes wrong, the consequences can be catastrophic. Make sure that your staff are fully familiar with all relevant health and safety requirements and appliance operation, and make this an ongoing exercise. There is a plethora of H&S legislation and come Brexit, there is bound to be more. Educate your staff so that in your absence, your business will still thrive.
Set goals in terms of time management and profit and loss, and make them realistic. There is nothing more demoralising than not reaching your target within the time frame allotted but be reasonable on yourself. We have endured a turbulent and uncertain few years politically, and it’s not over yet. Continue working to the highest standard professionally and don’t cut corners.
Invest in catastrophe training. As we have seen from the traumatic scenes in Australia, sometimes we are at the mercy of unforeseen and unpredictable forces. These may be natural or man-made but either way, they can cause the loss of business. Be prepared. If you are a mobile catering company, plan for both rain and shine at events. If you live in flood-prone areas, check weather predictions and plan for the safe removal or protection of appliances and staff.
The last of our top tips for catering businesses and perhaps most importantly, keep an eye on current trends. We have seen a momentous rise in vegan and vegetarian demands for restaurants and fast food outlets in the past few years. With culinary trends changing constantly, there is always an opportunity for savvy operators to gain a foothold in a new market.
Don’t be afraid to be bold and always check out the news on AC Services Southern’s blog and like our Facebook page.
2020 has arrived and with it comes the promise of a huge year of sport as can be seen in AC Services 2020 calendar for catering businesses.
The Olympic and Paralympic Games take place in Tokyo.
Football fans are eagerly awaiting the start of Euro 2020.
And with two Twenty20 World Cups, cricket fans also have the inaugural season of the new The Hundred competition to look forward to.
- 3-12, Tennis, ATP Cup, Australia
- 12-19, Snooker, the Masters, Alexandra Palace, London
- 20 Jan-2 Feb, Tennis – Australian Open, Melbourne
- 25, Chinese New Year
- 1, Rugby union – Men’s Six Nations:
- 1, Cricket – Australia v England women’s T20, Canberra
- 2, Rugby union – Women’s Six Nations
- 7, Cricket – India v England women’s T20, Melbourne
- 9, Cricket – Australia v England Women’s T20, Melbourne
- 12-16, Cricket – South Africa v England T20, East London
- 21-8 March, Cricket – Women’s T20 World Cup, Australia
- 22, Boxing – Deontay Wilder v Tyson Fury heavyweight world title
- 25, Pancake Day
- 1, Football – Carabao Cup final, Wembley
- 10-13, Horse racing – Cheltenham Festival
- 13-15, Athletics – World Indoor, Nanjing, China
- 22, Mothers’ Day
- 2-5, Women’s golf major – ANA Inspiration, Mission Hills
- 4, Horse racing – Grand National, Aintree
- 9-12, Golf – Masters, Augusta National
- 12, Easter Sunday
- 14-19, Swimming – British Championships, London
- 16-19, Gymnastics – British Championships, Liverpool
- 18-4 May, Snooker – World Championship, Sheffield
- 26, Athletics London Marathon
- 8, May Day and VE Day Bank Holiday
- 9, Football – FA Women’s Cup final, Wembley
- 14-17, Golf – US PGA Championship, San Francisco
- 22, Rugby union – European Challenge Cup final, Stade de Marseille
- 23, Football – FA Cup final, Wembley
- 23, Rugby union – European Champions Cup final, Stade de Marseille
- 24-7 June, Tennis – French Open Roland Garros, Paris
- 27, Football – Europa League final, Gdansk
- 28, Cricket – first round of T20 Blast group matches
- 30, Football – Champions League final, Istanbul
- 4-7, Women’s golf major – US Women’s Open, Houston, Texas
- 6, Horse racing – The Derby, Epsom
- 12-12 July, Football – Euro 2020 various venues, Final at Wembley
- 16-20, Horse racing, Royal Ascot
- 18-21, Golf – US Open, New York
- 20, Rugby union – Premiership final, Twickenham
- 20, 21, Longest day then Fathers Day
- 25-28, Women’s golf major – PGA Championship, Pennsylvania
- 29-12 July, Tennis Wimbledon
- 4-5, Athletics – Anniversary Games, London Stadium
- 16-19, Golf – The Open, Royal St George’s
- 17-15 August, Cricket – The Hundred
- 18, Rugby league – Challenge Cup final, Wembley
- 24-9 August, Olympic Games, Tokyo
- 14, Cricket – The Hundred women’s final, Hove
- 15, Cricket – The Hundred men’s final, Lord’s
- 20-23, Golf – Women’s British Open, Royal Troon
- 25-6 September, Paralympic Games, Tokyo
- 31-13 September, Tennis – US Open, New York
- 31, August Bank Holiday
- 5, Cricket – T20 Blast Finals Day, Edgbaston
- 6-13, Cycling – Tour of Britain
- 10-13, Golf – PGA Championship, Wentworth
- 19, Cricket – One-Day Cup final, Trent Bridge
- 25-27, Golf – Ryder Cup, Whistling Straits, Kohler, Wisconsin
- 10, Rugby league – Super League Final, Old Trafford
- 18 Oct-15 November, Cricket – Men’s Twenty20 World Cup, Australia
- 2-8, Tennis WTA Finals, Shenzhen, China
- 7, Rugby Union – Autumn internationals, England v New Zealand
- 8-15, Tennis – ATP Finals, London
- 15, Cricket – Men’s Twenty20 World Cup final, Melbourne
- 23-29, Tennis – Davis Cup finals , Madrid
- 24 Nov-6 December, Snooker – UK Championship, York Barbican
- TBC, Darts – PDC World Championship, Alexander Palace, London
- 26, Horse racing – King George VI Chase, Kempton
So a packed year of opportunities for events targeting those interested in sport and those trying to avoid it for catering businesses in AC Services 2020 calendar.
The events sector is worth £42.3B the UK economy. This is the direct spend by event delegates, attendees and organisers. While the spend by those accompanying attendees at business events is worth an additional £7.7B.
This why the cancellation of events like Boardmasters at the weekend can have a significant impact locally. Most amply shown by the 200,000 unneeded toilet rolls offered for sale by the toilet suppliers!
Breakdown of UK Events Spend
Conferences and meetings are worth £19.9B, with exhibitions and trade fairs amounting to £11B. Corporate hospitality and corporate events are worth £1.2B. While outdoor events and festivals and cultural events each bringing in £1.1B. Unsurprisingly, sporting events are worth £2.3B.
The events sector employs over 25,000 businesses that sustain 570,000 full-time jobs. Over 7,000 major outdoor events are held each year. Following the success of the 2012 Olympics; the UK has become a world leader in outdoor events with UK expertise sought globally.
There are a number of events coming up that the UK government is aiming to capitalise upon, including:
- 2020 UEFA European Championships,
- 2020 400th Anniversary of the Mayflower voyage,
- 2021 Rugby League World Cup and
- 2022 Commonwealth Games and Festival of Britain.
The UK government published in June a comprehensive International Business Events Action Plan 2019 – 2025. This outlines in detail how the UK government policy will “support the business events industry in attracting, growing, creating and retaining international business events”.
Events Industry Impact on Catering
Which brings us to the impact on the catering industry. For those who have attended events in the past, whether sporting, music or entertainment, there has been a significant rise in the scope and quality of food available. In the past, there were three options: hot dog, burger or fish and chips but sophistication has entered the mobile catering market big time. Today, there is a bewildering choice of street food available at any worthwhile event.
Event catering can be a high-risk business, but with high risk comes the opportunity for huge rewards. The profitability of corporate catering has been highlighted recently by the acquisition by food delivery giant Just Eat of City Pantry . City Pantry works with suppliers to provide thousands of meals for corporate events and business meetings.
“Working with City Pantry to accelerate its mission to improve and modernize the workplace dining experience is a great opportunity… it’s the right time for us to enter the corporate market and expand our offering.” Said Peter Duffy, Interim CEO of Just Eat.
Venue catering is a growing and expanding industry. It has many opportunities for start-ups and established caterers to capitalise on. Variety, quality and value are the key aspects for customers. With events drawing in more and more visitors every year, this sector of the industry has great potential.
Bob Fox, director, The Nationwide Caterers Association (NCASS) offers some advice to those providing for outdoor events. “Experienced caterers can take five figure sums in only a few days. Before committing to any event, caterers need to ensure that the organiser knows what they are doing, that the event is well marketed and that the occasion is going to be a success. After all, the best stall in the world will make no money if there is nobody there to buy the product.”
While even the best marketing in the world can do nothing against the British weather if it decides to be bad; not planning events at all is the worst gamble given how lucrative it is for all kinds of catering businesses.
The Women’s World Cup is underway which gives us something to watch while the UK slowly drowns in the worst June weather in decades. The host country, France, is home over the next few weeks to 24 teams from six confederations with 17 matches scheduled to be played.
2019 is the eighth edition of the FIFA Women’s World Cup, with France winning the right to host the event for the first time. Matches are being played in nine cities across France.
The United States enters the competition as defending champions and firm favourites. Scotland, Chile, Jamaica and South Africa are making their Women’s World Cup debuts. Other teams include France, United States, Germany, England, Canada, Australia, Netherlands, Japan, Sweden, Brazil, Spain, Norway, South Korea, China PR, Italy, New Zealand, Argentina, Nigeria and Cameroon.
If you were wondering, the emblem mimics the shape of the World Cup trophy football surrounded by eight decorative shards of light. This symbolises the eighth edition of the Women’s World Cup. Ettie is the mascot. According to FIFA she is “a young chicken with a passion for life and football…the daughter of Footix, the official mascot of the 1998 FIFA World Cup in France.” How charming to see such a family-oriented tournament.
So what are the talking points of the Women’s World Cup so far? A 13-goal fiasco from the United States team have sent fans into a frenzy. The Americans celebrated every goal with expected exuberance, adding on a fair few minutes to the end of the game. With this historic win over Thailand, the USA squad has taken the record for the biggest winning margin in a World Cup. That was previously held by Germany, who beat Argentina 11-0 in 2007.
Although as we go to press the World Cup virgins (Chile, Jamaica, Scotland and South Africa) have racked up nil points so far. But they are all performing well and are proving the theme of the World Cup slogan – Dare to Shine. And the attendance has been excellent throughout all of the venues, with the Netherlands fans seemingly the most avid. Their orange dominates the colour scene in the host French cities. Over 30,000 Netherlands fans packed PSV’s stadium against Australia.
Players to watch out for include Nikita Parris from England. Head coach, Phil Neville, claims that she could develop into one of the world’s best players. Parris scored the opening goal of England’s Women’s World Cup campaign in their 2-1 win over Scotland on Sunday. She was the Women’s Super League’s all-time top scorer last season with Manchester City before moving to European champions Lyon.
The competition concludes on 9 July 2019 where the winners will take the biggest prize in women’s football. And with the viewing figures for the Women’s World Cup, eight times that of men’s cricket, there must be an opportunity for catering businesses.
It’s been a long time coming but it’s finally here. Yes, Theresa May is resigning. But before that, there’s the little matter of the Cricket World Cup 2019. This starts this week which, at least to sporting fans, is infinitely more interesting.
The UK will host this elite event through many venues across the country and excitement is already building.
The event has a long and varied history, having begun with three nations, England, Australia and South Africa in 1912, with England as the host. Sadly the tournament was not a success. For one, the weather was abysmal – the August of 1912 was recorded as the “coldest, dullest and wettest August of the 20th century”. Some might say typical English cricket weather.
A Very Brief History
The first of what is now accepted as the official Cricket World Cup was held in England in 1975 who hosted the four-yearly event for the next three tournaments. India and Pakistan were the hosts for 1987.
2019 will be the fifth time that England has hosted the tournament and as hosts, automatically qualify. The next seven spots belong to the top seven ODI ranking teams in the ICC, and for the last two spots, the ICC conducted a qualifying tournament for the remaining test playing nations in the world. West Indies and Afghanistan occupy those spots.
10 teams will face each other in a total of 45 games before the final stage of the tournament. The top four teams from the group stage will qualify for the semi-final as there are no quarter-finals for the 2019 Cricket World Cup. The two successful teams will then compete in the final on 14 July.
Venues and Stadiums
Venues are London, Birmingham, Southampton, Trent Bridge, Chester-Le-Street, Leeds, Nottingham, Cardiff, and Taunton. The stadiums are Lord’s, The Oval, Trent Bridge, Edgbaston Cricket Ground, Rose Bowl, Old Trafford, River Side Ground, County Cricket Ground, Headingley, and Sophia Gardens. So with some local and others televised there’s plenty of opportunity for themed catering events.
The schedule is as follows and makes June a veritable month of cricket.
- May 30 England v South Africa
- 31 West Indies v Pakistan
- June 1 NZ v Sri Lanka; Afghanistan v Australia
- 2 South Africa v Bangladesh
- 3 England v Pakistan
- 4 Afghanistan v Sri Lanka
- 5 South Africa v India; Bangladesh v NZ
- 6 Australia v West Indies
- 7 Pakistan v Sri Lanka
- 8 England v Bangladesh; Afghanistan v NZ
- 9 India v Australia
- 10 South Africa v West Indies
- 11 Bangladesh v Sri Lanka
- 12 Australia v Pakistan
- 13 India v NZ
- 14 England v West Indies
- 15 Sri Lanka v Australia; South Africa v Afghanistan
- 16 India v Pakistan
- 17 West Indies v Bangladesh
- 18 England v Afghanistan
- 19 NZ v South Africa
- 20 Australia v Bangladesh
- 21 England v Sri Lanka
- 22 India v Afghanistan; West Indies v NZ
- 23 Pakistan v South Africa
- 24 Bangladesh v Afghanistan
- 25 England v Australia
- 26 NZ v Pakistan
- 27 West Indies v India
- 28 Sri Lanka v South Africa
- 29 Pakistan v Afghanistan; NZ v Australia
- 30 England v India
- July 1 Sri Lanka v West Indies
- 2 Bangladesh v India
- 3 England v NZ
- 4 Afghanistan v West Indies
- 5 Pakistan v Bangladesh
- 6 Sri Lanka v India
- 6 Australia v South Africa
- 9 First sf: 1st v 4th, Old Trafford
- 11 Second sf: 2nd v 3rd, Edgbaston
- 14 Final, Lord’s
Cricket World Cup Fun Facts
When the game slows or it begins to rain a few fun facts to throw into the conversation:
- Australia became the first country to win three consecutive World Cup tournament in 2007.
- Until now Australia has won five times, India and West Indies twice, and Pakistan and Sri Lanka once.
- Sachin Tendulkar scored a total of 2278 runs from 1992 to 2011 which is the most by any batsman.
- Chris Gayle and Marlon Samuels have the record of highest partnership (372 runs against Zimbabwe).
- The most runs in a single tournament and most hundreds in World Cup history belong to Sachin Tendulkar.
- Glenn McGrath has taken most wickets in the World Cup tournament (71).
- Ricky Ponting holds the record for the most catches.
And if the Cricket World Cup 2019 is not the sport you want to celebrate or its rained off then there is always the women’s football world cup starting on 7th June as an alternative!
The weather is changing and the nights are getting lighter, which can only mean one thing…summer. And with summer comes festivals, in particular food festivals, and we have gathered some of the best to consider.
Music or Not?
The Big Feastival is taking place on Alex James’ Farm in the Cotswolds from Friday 23 August to Monday 26. It will welcome some of the world’s top chefs. They will demonstrate their expertise in cooking skills live on The NEFF Big Kitchen stage. Raymond Blanc and Tom Brown are just two of the names who will headline, together with a host of music acts including the Zutons, Elbow and the Fun Lovin Criminals. Look out for the Collaboration Kitchen. Here special edition dishes will be served up with all proceeds going to Charity Partner, Action Against Hunger.
The Food Rocks festival will take place on 7-8 September 2019 in Lyme Regis. This presents some of the best food, producers and suppliers that Dorset and the South West has to offer. The festival brings together top chefs, exhibitors, locals. The main stage will showcase a diverse mix of interactive cookery demonstrations, talks and tastings across the weekend. Highlights include the Glenarm Estate beef supper club and the crab and mackerel supper club
Venue-based Food Festivals
Smoked & Uncut at THE PIG near Bath on 15 June features a line-up of handpicked classic and contemporary artists, including Imelda May and the Kaiser Chiefs, home-made festi-food, local ales and cocktails. Family style feasts will feature heavily with the focus on alfresco dining under canvas. While Mark’s ‘Ruby Murray House’ which will be dishing up indulgent home-style Indian curry.
24 and 25 August sees The River Cottage Festival taking place at River Cottage HQ, Axminster with food, music, talks, master-classes and a host of children’s activities. Vegan, vegetarian and gluten free food will be available and Hugh Fearnley-Whittingstall himself will be in attendance.
Coming Together Locally in May
Moving across the border, the Caernarfon Food Festival is on May 11 2019. It promises to be “perfect for foodies to explore the food and drink producers from the local area.” The event will feature market stalls of food and drink, live cooking demonstrations and freshly cooked street food, celebrating local food and drink produce. There will also be live music from local bands, artists and choirs.
Also in May (18-19) is the Spring Tide Food Festival on Hive Beach near Bridport. This is a food festival jam-packed full of activities and things to eat and drink. The aim of the festival is to combine the network of artisan food and drink producers from Somerset, East Devon and Dorset to “welcome in the new season of food and ingredients in style, to celebrate the pleasure that can be had in the growing and cultivation, the production and cooking and consumption of tasty food and drink.”
Any Reason to Hold a Festival?
Finally, there must be a mention of the Cooper’s Hill Cheese Rolling on May 27, 2019 when a 4kg cheese is thrown off a terrifyingly steep hill chased by people in Brockworth, Gloucester. In theory, the aim of cheese-rolling is to be the first person to catch the wheel of cheese; but nowadays, the majority of people participate in the event to raise money for local charities and other good causes.
Lots of food festivals this summer in the South West of England and South Wales. So if you’re a catering business, think what food festival could you hold this summer to boost trade? Or where you might go as a mobile caterer?
11 November 2018 marks a significant date in the history of the world. At 11 o’clock on the 11th day of the 11th month, the First World War – the Great War – ended. Germany signed the armistice prepared by Britain and France and the guns fell silent. Britain, France and all of the countries that supported them, celebrated the end of a heinous war that lasted four years and four months. Millions died, not only in battle but from the terrible living conditions they faced during that time.
Since then, the red poppy has become a symbol of peace and remembrance used since 1921 to commemorate military personnel who have died in war. It was inspired by the WWI poem In Flanders Fields then adopted by military veterans’ groups in parts of the British Empire and then throughout the world.
Lest We Forget
Remembrance Day 2018 commemorations will take on a special centenary meaning for all those involved. Across the country, beacons will be lit and special services taking place to mark the 100 years since the end of the war. Weymouth is conducting a Beacon Lighting event, known nationally as the `Battles Over’ taking place at the Nothe Fort starting at 6pm on 11 November. The event will feature performances from the Bovington Military Wives Choir and the Decadettes followed by a service and will encompass elements of the traditional Remembrance Service normally held at Holy Trinity Church.
In Wales, Gwent’s St Woolos Cathedral will host a free day of events to mark the centenary with music from the U3A choir, Newport rugby club choir, and the local Boys’ Brigade band. Re-enactments will include a World War One surgeon, a Monmouthshire Regiment infantryman, and a member of the Royal Flying Corps. Caerleon Remembers will mark the centenary with a tribute of words and music from local choirs as well as an exhibition. The concert will take place on Saturday, November 10 from 7pm at St Cadoc’s Church. 100 red poppies will also be seen on the Wales Air Ambulance (WAA) aircraft as a sign of respect.
Poppy of Honour 2018
In Wincanton, a commemorative Poppy of Honour has already been unveiled. Over 250,000 individual volunteers and businesses have joined forces to create an eight-foot steel and glass poppy-shaped sculpture, the first memorial of its kind, dedicated to the 1,117,635 British and Commonwealth service personnel, killed or declared missing in action in the war. 1,117,635 individual poppies are contained within, all labelled with the details of the men and women who died. In early 2019, the Poppy will embark on a major tour around the United Kingdom and Southern Ireland, before being displayed at the Tower of London.
And in Bristol, The Bristol Festival of Remembrance will take place at Bristol Cathedral on 10 November, presented by Terry Waite CBE. The evening begins with orchestral pieces, choral works, readings and a performance by local children, and the night will finish with a performance of Karl Jenkins’ The Peacemakers, a piece dedicated to all those who have lost their lives during armed conflict. On 11 November, also at Bristol Cathedral is Duruflé’s Requiem performed by Bristol Cathedral Choir. Admission is free.
Finally, the annual act of remembrance at Wells Cathedral this year will feature John Rutter’s Requiem, a free event taking place from 3-4pm on 11 November followed by a devotional service, interspersed with War Poetry.
A recent report from Pulse reveals that events have now become a rich tool for marketing organisations.
Experience-driven marketing is the way forward apparently, with people preferring a sense of “camaraderie and shared culture. Why eat luxury cheese at home when you could tap into a community of cheese lovers at a festival or pop-up marketplace?”
80% of millennials reported that they would prefer to make sacrifices of material or luxury goods to participate in experience-driven exercises. This is very welcome news in particular for the festival industry.
The report continues to say that more creative events in increasingly creative spaces have become the norm in 2018. Passive marketing techniques which were previously employed are now being replaced with “more personable, and intimate event spaces… as brands look to engage each individual customer.”
More than 7,000 major outdoor events are held each year. Outdoor events cover all activities from major festivals, agricultural shows, sporting and charity events through to small village and craft events.
Following the Olympics in 2012, the UK has established itself as a world leader in outdoor events. Now many UK companies export their events industry expertise. The sector has witnessed huge growth; between 2005 and 2009 there was an average annual increase of more than 1.64M adults attending outdoor events in the UK.
Festival Food Trends
One trend that has expanded over the years and has now become a sophisticated part of festivals is catering. Once upon a time, when festivals started, visitors were lucky to find anything more than a greasy burger or a curled up sandwich. Those days, however, are long gone. Today the culinary credentials of a festival have become increasingly important, and this is an accelerating trend.
Chief Executive of the Association of Independent Festivals, Paul Reed says that spending on food and drink at independent festivals was 36% higher in 2017 than in 2008. “Customer expectations have shifted considerably and, in some cases, food and beverage options can be as important as the music and arts programming itself,” he comments.
In March 2018, CGA Strategy, a consumer research group, published a report on festival-goers’ attitudes towards food and drink based on 5,000 interviewees.
The research revealed that the range of food and drink was an important factor when choosing which festivals to attend. Nearly two-thirds of the respondents (61%) cited “a diverse selection of food and drink stalls” as a significant factor when choosing a festival.
On average, a music festival ticket cost £150. This is a significant amount and attendees expect a more luxurious experience. In addition, and more importantly, they also bring the cash to pay for it. Thus festival organisers are placing more emphasis upon the catering, from gourmet burgers to fresh, healthy smoothies, sushi and vegan options.
For the catering fraternity in the events industry, the options are endless and accelerating to provide a variety of food for every palate.