Tag Archives: Attractions
The sudden currency depreciation triggered by the June 2016 decision brought sterling to its lowest level against the dollar for over 30 years. As a result, July 2016 was a record month for inbound visits from EU countries with 2.3 million visits, 3% up on last year. And the trend has continued.
According to forecasts, inbound tourism in Britain will continue to be the fastest growing tourism sector. International visitors are expected to grow by over 6% a year in comparison with domestic spending by UK residents at just over 3%.
In 2016, 37.6 million overseas visitors came to the UK in 2016 spending £22.5 billion. These record breaking figures represent a 4% increase in volume compared with 2015. It gets even better when compared with figures just released, that overseas residents made 3.7 million visits to the UK in April 2017, an increase of 19% when compared with April 2016.
Where Do They Come From?
France, USA and Germany were the top three countries in terms of number of visits to the UK accounting for 39% of visits. Inbound visitor spend was highest in London with 53%, the rest of England 35%, Scotland 8% and Wales 2%.
Visitors from the USA spent £3bn in Britain for the first time, while visits from China, the world’s largest outbound market, increased by 46%, with spending up 18%. According to a report in the Guardian, “UK hotel chains have reported a leap in tourist spending since the vote, while the home lettings website Airbnb said its UK-listed properties welcomed 1.6 million guests between June and August .”
Where Do They Go?
For the tenth year in a row, the most popular British tourism attraction was the British Museum with 6,420,395 visitors in 2016. Outside of London, the most popular attraction last year has surprised many, with Chester Zoo attracting more visitors than the likes of Stonehenge and Edinburgh Castle.
The Tate Modern increased its popularity, due mainly to the new 10-storey extension which was opened in 2016, leading to an increase of 24% of visitors on the previous year. In 2016, 1.38 million people visited Stonehenge.
In employment terms, tourism has consistently been the fastest growing sector in the UK, and forecasts indicate that by 2025, the industry will be worth over £257 billion. It supports almost 3.8 million jobs, which is around 11% of the total UK number. This is excellent news for an industry that has been beset with difficulties, not least the terrorism acts that have threatened to destabilise travel and tourism.
The UK has always had a massive tourism potential, and has been exploiting this potential overseas. Post Brexit and the decline of the pound, it is now cheaper to come to the UK than ever before and people are taking advantage. For those businesses involved in tourism in Britain, there has never been a better time to capitalise on an enthusiastic and lucrative market.
In 2015, hordes of Gromits were spotted in Bristol as part of the Bristol Children’s Hospital’s Grand Appeal. They raised money for the Bristol Royal Hospital for Children and St Michael’s Neonatal Intensive Care Unit (Special Care Baby Unit).
Now it’s the turn of the people of the Cotswolds to expect something unusual in their towns and villages. This time, there are hares; lots of hares. The Cotswold Hare Trial is a trail of public art sculptures of over 80 five-foot high hares, decorated by professional, amateur and community group artists.
Aimed at raising public awareness for creativity in the everyday world, the sculptures are strategically placed across 28 towns and villages throughout the Cotswolds for six months.
The Cotswold Hare initiative has been warmly embraced by local businesses and community organisations. It has created an accessible open-air art gallery in the region. The Cotswolds covers almost 800 square miles and runs through the counties of Gloucestershire, Oxfordshire, Warwickshire, Wiltshire and Worcestershire.
Not only is the art visually accessible, but the hares can be touched and people are encouraged to handle and engage with the art. According to the organisers of the March Hare Trail, “the hares are designed to promote an emotional response with people expressing a wide range of positive reactions. Their engagement is often felt moving many to tears and enabling people to connect to the pieces through their feelings.”
Children in particular are enjoying the hares. Some of the hares have been designed and decorated by school children from nursery age to the students in higher education. At the end of the festival, an auction of the sculptures will be held, with art auctions houses and art galleries across the UK and abroad following its progress.
“This enables us to put back money into the community which has supported us. This year National Star and local museums being the beneficiaries of our net profits. The Festival retains its not-for-profit status returning any monies raised back into the project,” comment the organisers.
For inns, pubs and restaurants around the area, the festival is a welcome tourist attraction, enticing visitors from far and wide. It offers the opportunity for many establishments whom AC Services supports such as the Inn at Fossebridge and the Crown of Crucis in Cirencester as well as the Egypt Mill in Nailsworth to open their doors to those on the trail of hares.
Both Royal Oak, Tetbury and Old Bell, Malmesbury are sponsoring hares. We hope they have as much fun as we did when we sponsored our Gromit. Without the sponsors there would be no trail and a lot less fun to be had by all.
Finding a route
One of our team has already started to work out a route to tick off a number of our customers and hares. He starts at the Sixteen Restaurant & Café, Witney, then to the Angel Inn, Burford before heading north to Stow on the Wold (No 4 @ Stow) and Broadway’s Dormy House Hotel and Russells.
Then a little west to Winchcombe (the Lion Inn) before the spa splendour of Cheltenham’s Daffodil and Wild Beer Co. South to Stroud (Bisley House Café) before arriving in the Capital of the Cotswolds, Cirencester. Its 20 hares would account for a day themselves. His route ends in Tetbury’s Priory Inn!
Thankfully our engineers don’t usually cover so many clients in one trip. And it would be silly not to spend some time with each hare on the way and visit their sponsors.
“Events such as the Cotswold Hare are welcomed by our Cotswold customers as visitors can see for themselves the beauty and hospitality of the Cotswold communities from hamlets to cities,” comments Helen Hagger of AC Services (Southern). The festival runs until September with the auction taking place in October.
According to a 2016 report, the UK events industry sector is worth a minimum of £42.3B to the UK economy. Conferences and meetings are the most lucrative, followed by exhibitions and trade events with sporting events a close third.
With over 25,000 businesses in the sector, it is a market that is continuing to grow and for caterers, this presents an ideal opportunity.
2016 saw a notable rise in demand for conferences and meetings. This has been put down to the growing need for companies to communicate with staff and contacts face-to-face.
In addition, certain industries, such as pharmaceutical and finance, have seen changes to laws and regulations. This has led to a rise in meetings, as companies rush to update staff. Add Brexit to the mix as companies meet with clients to discuss the proposed changes and the result is clear: corporate is coming back.
The rise of the unusual venue
There are more than 7,000 major outdoor events held each year from festivals, agricultural shows, sporting and charity events through to smaller local craft events. This shows the capacity of the UK events industry to effectively host such events.
One area that has been increasing in popularity is the unique and unusual venue market. These venues range from wineries, sporting stadia, guildhalls, zoos, ships, theatres, castles, racecourses, visitor attractions, museums and distilleries. In fact anywhere that can accommodate people.
Unusual venues have always been very popular for corporate events. The government and public sector are particularly fond of unusual venues, which are used for 30% of their business.
However, choosing an unusual venue is not a random act. Corporate organisers choose a venue that has to motivate, inspire and encourage their clients. Although the classic purpose-built conference centre or hotel group still take most market share, unusual and unique venues are rapidly catching up.
How unique are you?
Unique is described as “something arresting, with individualism and personality, something outside of convention, defined by its difference”. Unusual venues offer rarity, and are pleasantly surprising, and rewarding and often capitalise on the UK’s culture, history and heritage. Castles and museums may be tourist attractions but for the events organisers, they’re also ideal venues.
Regardless of the venue, attendees have to be fed, and for the catering industry the UK events market is massively lucrative. If you are involved in catering, keep your eyes open for venues that could be suitable for corporate meetings and suggest them to events organisers. Or maybe suggest your own venue. Meetings and conferences are making a comeback, so make sure you jump on the bandwagon!
Despite the current economy, theme parks are still one of the most popular visitor attractions with new rides pushing us to the limits in terms of fear and thrills.
And figures from VisitEngland have shown that so far, the Brexit effect has been positive. Only a minority of businesses have so far seen any referendum impact and this is mainly confined to accommodation rather than attractions businesses.
The impact of leaving the EU to date is on balance positive for domestic visitors, but slightly negative for overseas visitors. What this means is that in the UK, we are still visiting attractions and still spending money.
Review Your Oven
Catering at theme parks is big business. It’s hard to gauge how many burgers and hot dogs are flipped throughout the summer months! Winter is the ideal time to review ovens and other catering appliances.
Here at AC Services, we recommend that caterers take advantage of the down time and book a full service. We can check over the ovens and run diagnostics to ensure that they are in excellent working order, ready for next season’s opening.
Although many venues will be closing to the public, others will be embracing the seasonal festivities ahead, such as Halloween and Christmas. These events pull in thousands of attendees and for caterers, it is a busy time. Halloween is usually when the fun starts. Although with the trend for killer clowns sweeping the country, it may seem that Halloween has started earlier this year.
Many theme parks and attractions diversify and stage themed dinners and parties. To be a good caterer, you need a good oven that can handle the extra workload. So if you are struggling with your old oven, think about investing in the Rational range such as the SelfCookingCenter XS. This was only launched last month. It is the smallest-ever Rational unit which still offers full Rational power and intelligence and an integrated fresh steam generator. It is ideal for use as a station unit where space is at a premium.
Every caterer has to adapt to the seasonal load. Autumn and winter are traditionally seasons where mass catering is at a premium. Take the time now before the rush starts to check your oven and your cooking environment. If you haven’t already done so, book a service. Simply call AC Services on 01454 322222 and we will help you with our advice and expert knowledge