Tag Archives: Catering business
29 Apr |
Celebrating the End of World War 2 |
Now we’re over Easter, the focus is building on VE Day. Each day seems that something else is being revealed that will happen to mark the event. Despite a campaign, the actual day has not been declared a national holiday, but there is still much to celebrate.
With a late Easter and early May Bank Holiday on the 5th, it was always going to be hard to justify a holiday on the date itself, 8th May. Especially as it’s a Thursday. But no matter, celebrating the ending of the Second World War is an important time for everyone.
National Planned Events
The national commemoration event will take place on May 5th with some 1,300 military personnel marching down the Mall. King Charles and Queen Camilla will host a garden party for veterans at Buckingham Palace. There will also be a flypast of vintage and modern aircraft.
On 6th May the Tower of London will open its doors to the inner bailey where 30,000 of the ceramic poppies used for the Great War commemoration will be used to create another fabulous display.
On VE Day itself there is a service of Thanksgiving at Westminster Abbey. While we have no idea why it was left until the 19th April, pubs and licenced premises will be allowed to stay open to 01.00 BST. Whether this is in part to recreate the spirit of the massive last minute celebrations is uncertain.
Why Celebrate?
2025 is the 80th anniversary of Victory in Europe which was declared on 8th following the capitulation of the German forces. After Hitler’s suicide on 30th April, the German generals confirmed there was no point fighting on. With time zone differences, the Russians celebrate Victory Day on 9th May.
If you fought in the war, you will now be in your late 90’s or 100+. This is really the last time for everyone to celebrate with those who fought; and with many alive at the time. It is also a great time to reflect on how the world might have changed and the importance of world peace.
Consider, the starting age for conscription in WW2 was 20. So, men who had been born in 1919 or earlier ie during or before WW1. For men born in the 1920-30’s, average life expectancy was typically to their late fifties. Those still alive today, are now almost double that expectation due to better healthcare and living conditions. How many of us don’t give a second thought to believing we’ll still be alive in our 80’s? We have truly much to celebrate.
Local Planned Events
Across the country there are many planned local events to mark VE Day. A lot will already be supported by colleagues in catering businesses, but it’s not too late to mark the event in the week of the 8th May. After all in 1945, most were spontaneous events with some starting on 7th as news began to reach the UK that the European surrender was imminent.
We shouldn’t forget that this was a world war. It was not until 15th August that there was an armistice in the Far East resulting in VJ Day celebrations. While 2nd September with the formal Japanese surrender actually marks the end of WW2. Yet these dates are often left uncelebrated. If you need time to plan something and can’t do May, why not organise something local for then?
Published Date: 29th April 2025
Category: Blog, Events, News
Tags: Catering business, Events
01 Apr |
Hotel, Restaurant and Catering Show 2025 |
2025 was an auspicious year for the Hotel, Restaurant, and Catering Show as it marked it’s 90th year. There aren’t many industry shows that can say that. What is more remarkable is that the show remains highly relevant to anyone in catering. The breadth and depth of the products on show and the discussions provided give real insight into current trends.
As always there is so much of interest that we can only showcase a selection.
First Rational UK Demonstration
At the Show, Rational AG demonstrated for the first time in the UK, the new innovative iHexagon that combines steam, hot air, and microwave technologies.
After the combi-steamer and iVario, this is the third time, Rational has pioneered a new product category. The iHexagon, coordinates steam, hot air and microwave technology intelligently to maximise high food quality in the shortest possible time. This is ideal for operators prioritising both quality and speed such as fast-food chains.
Other Technology Discussions
The TechX stage provided a platform for industry leaders to delve into the evolving role of technology in hospitality. From the future of food delivery to allergen management solutions and the power of CRM systems, the discussions offered actionable insights into how businesses can leverage technology for greater efficiency and customer satisfaction.
Once again, the show provided an unparalleled platform for discovering cutting-edge products and services across key sectors, including Hospitality Tech, Professional Kitchen, Furniture, Interiors & Tableware, and Foodservice. Other sessions explored innovations in kitchen design, tackling food waste, building resilient teams and reducing carbon emissions.
Major Food Trends Report Launched
Unilever Food Solutions UK&I has launched its third annual FUTURE MENUS report. This highlights four key foodservice & hospitality trends that are critical to business success and meet the demands of consumers:
- Borderless Cuisine
- Street Food Couture
- Diner Designed
- Modernised Comfort Food
It has a particular focus on Gen Z because they eat out more than any other generation in the UK. Most eat out at least once a week and a quarter, multiple times. Key to get repeat visits is the opportunity for and encouragement of them to customise their dishes. Three quarters of Gen Z are more attracted to restaurants with adventurous, global cuisine that provides modern takes and blends across cultures. A quarter are unlikely to return to a restaurant that only serves British cuisine.
An interesting insight is while 15% of the nation as a whole are often overwhelmed by long menus; 26% of Gen Z are. Short menus are good for profitability as well as attracting customers.
Download the Future Menus report
Taking Action As Well As Talking
City Harvest collaborated with the Show’s organiser to collect 5.5 tonnes of surplus food from exhibitors. This equated to 13,575 meals delivered to charities across London. It ensured that quality food was diverted from waste streams and into the hands of those who need it most.
The scale of food waste in the UK remains a pressing issue, with 1 in 4 people struggling to access nutritious food and 1 in 3 parents skipping meals to feed their children. City Harvest works with all levels of the supply chain, including farms, manufacturers, retailers, wholesalers, and hospitality businesses such as caterers, hotels, and canteens. The organisation currently redistributes 1.25 million meals each month, reaching 130,000 people across more than 30 London boroughs.
To learn more about City Harvest and how to get involved, visit www.cityharvest.org.uk. And if you’re not in London, have a look for similar organisations in your area.
Final Thought
With UK Hospitality stating that the changes in the 2025 Budget will cost hospitality businesses £3.4bn; shows like this enables businesses to come together and go forward with shared insights on how to navigate the year ahead. With 90 years’ experience, the Hotel, Restaurant and Catering Show knows how to deliver every year
Published Date: 1st April 2025
Category: Blog, Catering Business, Events, News
Tags: Catering business, Show report
04 Feb |
Catering Food Trends in 2025 |
The catering world is an increasingly complex business. Some catering food trends in 2025 cut across the whole industry affecting all of AC Services customers. While others are specific. All will be affected by the increase in Employer’s National Insurance, when it comes in April. While only those serving alcohol will be affected by the changes in duty on alcohol in February. Together both impact on cashflow. Yet there are wider more positive trends that caterers need to consider for 2025.
Cashflow Challenges
The overall duty increase on alcohol averages at 3.6%. In more simple terms, red wine per bottle at 14.5% increases by 54p and gin 32p per bottle. The bad news for red wine drinkers, as calculated by the Wine and Spirit Trade Association, is that this means an overall 98p increase in the last 18 months!
In better news, there is a whole penny off the price of a pint of beer and there is some small producer relief for microbreweries. But it’s questionable whether this will actually help the nation’s pubs survive. It’s calculated that to recover the increase in NI, the cost of a pint would need to increase by 30-40p per pint. The average customer won’t notice the penny off, but will surely recognise the rocketing price of beer.
Four Essential Catering Food Trends in 2025
One of the established leaders in market insight, Mintel, has identified these key trends:
- Fundamentally Nutritious. The emergence of weight-loss medications is redefining consumer perceptions of ‘food as medicine’. This changes the established order. Diners will now look at their food to provide added functional ingredients as well as meeting daily essential nutrient needs.
- Rule Rebellion. We are some way from only white wine with fish, but we are now at the tipping point where consumers are hungry for brands that help them ‘break the rules’ in food and drink. The menu with some challenges to established thought is becoming mainstream not only haute cuisine.
- Chain Reaction. Food supplies are getting increasingly disrupted by climate change and political whim- Mexican avocados are 25% more expensive in the US today than yesterday. These changes impact on menus. The industry needs to educate consumers to welcome and trust new ingredients and flavours and new origins for established products.
- Hybrid Harvests. Catering needs to make the case for how technology and agriculture work together to benefit consumers, farmers and the environment. An example would be vertical farms for salads.
Restaurants and Wedding Venues
Fork and Field Catering focus on weddings but the trends they identify apply and can be adapted for the wider restaurant sector:
Sustainability. Not a new trend, but worth actively promoting is using fresh, local produce which reduces food miles and ensures high-quality meals. Sourcing ingredients from farms that look after soil health, increase biodiversity, and reduce water usage is becoming increasingly important as regenerative farming trends higher.
Zero-waste initiatives. Many caterers use compostable serveware, and partner with local charities to donate any surplus food to those in need. Minimize waste further by repurposing leftovers and using “root-to-stem” cooking.
Plant-forward feasts. Caterers are embracing the growing demand for plant-based cuisine, crafting delicious and innovative dishes that celebrate seasonal produce. This also recognises that innovative plant-based menus can cater to all dietary preferences.
Interactive food stations. These engage guests and create memorable culinary experiences. Grazing tables are like charcuterie boards and allow guests to choose. For old-timers, this is not simply a rehashed buffet table, but taking the whole experience approach.
10 Quick Thoughts on 2025 Food Trends
Catering businesses are increasingly time-poor so here are 10 one-liners. For fuller explanations see Cater Food Buying Group:
- The demand for meatless menus will remain strong; focus on more natural proteins, such as more exotic mushrooms, seaweed or algae to stand out.
- Sweet and spicy condiments are great enhancers to old and new menus; embrace the Swicy such as hot honey, habanero jam or tamarind chilli chutney.
- Protein-rich, full of omega-3s and delicious – seafood from across the globe offers excitement and health benefits; seek out global recipes for attention-grabbing dishes.
- World flavours are inspiring creative combinations in the kitchen but, diners desire sustainability and locally-sourced ingredients so shout about what you’re doing.
- Vibrant and exotic fruits are set to take over in 2025; they’re eye-catching and tasty additions to any menu.
- Diners with allergies, intolerances and special diets increasingly expect a variety of thoughtful menu options; don’t play it safe, actively plan these options though wider ingredient sourcing.
- While the burrata craze has not completely subsided, other cheeses are poised like bocconcini- small, soft, round and creamy mozzarella spheres and great tasting cultured dairy-free cheeses.
- Coffee has a growing number of plant-based milk alternatives. Almond and oat milk lead, but there is a rising desire for cashew, hazelnut and rice milk.
- Gen-Z is the generation driving the ever-expanding alcohol-free market, but despite this, their taste for tequila remains; put spicy virgin margaritas back on the menu!
- Health-conscious consumers, and those with diabetes, are looking for more natural forms of sweetness in their desserts in 2025. Time to experiment with dates, prunes, honey and agave, and ingredients such as the incredibly sweet monk fruit – 250 times sweeter than sugar!
Year End Reflections ?
For AC Services Southern, it’s interesting to see what colleagues are suggesting will be the Catering Food Trends in 2025. We look forward to reviewing the winning trends at the year’s end.
Published Date: 4th February 2025
Category: Blog, Catering Business, Food Sourcing, News
Tags: AC Services, Catering business
02 Jan |
Onwards into 2025 |
Each year, AC Services starts its regular monthly blog with a calendar for the year ahead. For the last few years they make for pretty grim reading with their mix of broken dreams and additional challenges for catering business. Will 2025 be any different?
Or are our January blogs actually like most new year’s resolutions? Helpful to start the year positively? The old business adage is those you fail to plan; plan to fail. With another tough year seemingly ahead staying positive and taking some time, now, to plan will reap its rewards.
Time to Plan
We make no apology that our calendar is a complete mix. This reflects all the different types of Rational users AC Services Southern supports from local pubs, takeaways and farm shops through schools, hospitals to restaurants, hotels and fine dining. All provide catering and all know their potential clients, both locally and nationally. It also means that you can try something different to attract new consumers, who might then become regulars.
And 2025 is an interesting year date-wise. The Easters of the Western and Eastern Christian church fall on the same Sunday. This isn’t normally the case. The summer solstice is handily on a Saturday for those minded to celebrate.
2024 Events Calendar
January- Dry January or Veganuary:
- 12-26 Tennis Australian Open Melbourne.
- 25 Burns Night.
- 29 Chinese New Year, Year of the Snake.
- 31- 15 March Rugby Union 6 Nations.
February- Apprentices’ Month:
- 2 Yorkshire Pudding Day.
- 3-7 National Apprenticeship Week.
- 14 Valentine’s Day.
- 28/1-30 March Ramadan.
March- Women’s History Month:
- 3-7 School Breakfast Week.
- 7 Employee Appreciation Day.
- 11-14 Horse Racing Cheltenham Festival.
- 21 Red Nose Day Comic Relief.
- 30 Mother’s Day.
April- Stress Awareness Month:
- 7-9 Farm Shop and Deli Show Birmingham.
- 10-13 Golf Masters Augusta.
- 13-20 Jewish Passover.
- 18 Good Friday.
- 20 Orthodox and Western Easter Sunday.
- 21 National Tea Day.
- 23 Great British Beef Week.
May- Spring Rituals Month:
- 1-8 Time for a Cuppa Week (dementia awareness).
- 5 Early May Bank Holiday.
- 18-24 British Sandwich Week.
- 19-25 Vegetarian Week.
- 26 Spring Bank Holiday.
June- LGBT Pride Month:
- 7 World Food Safety Day.
- 13-16 Golf US Open Pinehurst.
- 15 Father’s Day.
- 16-22 Diabetes Prevention Week.
- 20-August 2 Rugby Lions Tour of Australia.
- 21 Summer Solstice.
- 21-29 English Wine Week.
July- Month of Revolutions:
- 30 June-13 July Tennis Wimbledon.
- 2-27 Football Women’s Euros Switzerland.
- 7-13 Great British Pea Week.
- 17-20 Golf, The Open Royal Portrush.
- 21 National Ice Cream Day.
August- National Dog Month:
- 13 National Prosecco Day.
- 22 World Plant Milk Day.
- 22-27 September Rugby Women’s World Cup UK.
- 25 August Bank Holiday30 International Bacon Day.
September- Organic Month:
- 1-5 Zero Waste Week.
- 13- 21 September World Athletics Championships Tokyo.
- 27 World’s Biggest Coffee Morning (MacMillan).
October- American Pizza Month:
- 1 World Vegetarian Day.
- 11 World Hospice and Palliative Care Day.
- 20 International Chefs Day.
- 21 Diwali Festival of Lights.
- 26 Daylight Saving Time ends.
- 31 Halloween.
November- Vegan Month:
- 1 World Vegan Day.
- 5 Bonfire Night.
- 9 British Pudding Day.
- 28 Black Friday.
December- Seasonal Affective Disorder Awareness Month:
- 1 Advent begins!
- 2 English Breakfast Day.
- 6 Small Business Saturday.
Christmas again and looking ahead to 2026!
At AC Services, we wish you a prosperous and enjoyable 2025.
Published Date: 2nd January 2025
Category: Blog, Case Study, Catering Business, Events, News
Tags: Catering business, Events
04 Dec |
Christmas Opening Hours 2024 |
Already this week Christmas parties are happening, so we must be in December. At this busy time of year, the only thing our colleagues in the catering trades need to know from us is AC Services Christmas opening hours.
Why? Because your focus is to have a successful Christmas and New Year season to make the most of the demand for events. While for us, our focus, like the rest of the year, is to successfully provide high levels of customer service to keep your Rational ovens running. This is our season to deal with delayed oven service requests and unfortunate repairs. We’re here if you need us to keep your customers happy.
Thinking Ahead
Why not check now to see whether you’ll be running low on Rational cleaning materials? And take ten minutes today, to check your ovens’ servicing records and current niggles to reduce the risk of breakdown. If necessary, give us a call on 01454 322222 so AC Services can help.
Like you, we’re also planning to spend quality time with friends and family at Christmas. Time off is important. 2025 promises to be just as difficult a year as 2024, with the impact of the National Insurance increases and stubborn inflation.
A C Services Christmas Opening Hours 2024
If you need to contact us about your Rational ovens, we will be available as follows:
- Monday 23rd December – Normal hours 8.15 am to 5.15 pm
- Christmas Eve – Engineers on Call for Emergencies and office open 8.15 – 3.00 pm
- Christmas Day and Boxing Day – CLOSED
- Friday 27th December – Engineers on call and office open 8.30-5.00pm
- Saturday 28th December – Engineer on Call for Emergencies
- Sunday 29th December – Engineer on Call for Emergencies
- Monday 30th December – Engineers on Call for Emergencies and office open 8.30-5.00pm
- New Years Eve – Engineers on Call for Emergencies and office open 8.30-5.00pm
- New Years Day – CLOSED
- January 2nd 2025 – Open as normal – 8.15 am-5.15 pm
At AC Services Southern, we know how crucial this Christmas season will be for many in the catering businesses. We hope you have a profitable Christmas season and a Happy New Year!
Published Date: 4th December 2024
Category: Blog, Catering Business, News, Rational
Tags: AC Services, Catering business, Rational Ovens
05 Nov |
Christmas Prep |
Christmas comes but once a year; and already November is here. While there were no presents in the Budget for the catering and hospitality sector; the old certainty of making the most of Christmas is once again on colleagues’ minds. As a sector it’s often a peak time to make money in order to wait out those winter months; when normal trade tails off until longer days bring it back.
Christmas Prep Always Starts Early
Food prep always starts early, so that in the heat of service everything can be delivered perfectly and on time. Maintaining your Rational oven is just the same.
At AC Services Southern, we are always surprised when in early December we get that phone call asking us to service their Rational oven. And can it be sometime this week as their planned series of Christmas events kicks off on Friday? Not surprisingly the Christmas season is also one of our busiest times and while we always try to accommodate the request; sometimes it needs to be the following week. Or if the call is in late December, the next year!
Our request to help us help you is to think about when your Rational oven was last professionally serviced, today. Then if needed phone us to arrange a service in good time on 01454 322 222. November is not too early for that call, so we can both plan the most efficient time.
A Second Early Check?
While you’re thinking about a Rational oven service, November is a good time to make a second check. As well as regular maintenance, using Rational cleaning products helps ensure the optimal performance of your Rational oven. They are proven to reduce the possibility of breakdown, which none of us wants at a peak time.
What are your current stocks of the cleaning products for your specific oven(s)? Are they sufficient for the peak services to come in December? Again, ordering early is a good idea to allow time for delivery.
Either order on line or if you have any queries or need advice, please call the team on 01454 322 222. We are here to help catering colleagues make the most of the Christmas season.
Published Date: 5th November 2024
Category: Blog, Catering Business, Cleaning Products, News, Rational
Tags: Catering business, Cleaning Products, Servicing
03 Oct |
Making a Difference |
Everyone in the catering trade knows that service is stressful.
Whether that’s food service when all the prep comes together or servicing the Rational ovens which make that possible.
Often running catering businesses, we think of our need for time, when we can just get away and relax. Well Helen, our MD did just that in September and at the same time did some good.
Stress
Stress is a funny thing in some ways. A life without stress removes the peaks and troughs that can make life enjoyable. Meeting the challenge and delivering great service makes the job worthwhile.
But we all also know that long-term constant stress is not good for body or mind. It’s particularly harmful for the heart and the circulation system. That is why it is good to take a break during the day and during the year.
Sadly, with things like covid and the cost-of-living crisis, catering has become even more stressful. Over the last three years, we have lost colleagues from heart problems as they have had to rise to those challenges. Which is why Helen on her break cycling from London to Bristol, decided to raise money for the British Heart Foundation.
Successful De-stress
Helen is not your archetypal cyclist. But that did not stop her from cycling 174 miles from central London. First along the Thames through Richmond and Windsor and then to Newbury along the many hilly country lanes. Across the downs via Hungerford to Devizes to pick up the cycle track along the canals to Bradford on Avon; and then to Bath and Bristol before finally home to Yate by train from Temple Meads.
The 4 days were not about speed rather an extended country ride. Amazingly for this September, the weather was fine and no rain. And yes, the muscles did ache afterwards but spirits were high.
Why? Helen decided that her ride would be in aid of the British Heart Foundation and is truly thankful for those who sponsored her. So far, she has raised over £1200, but is happy to receive more; if you can make a small donation Together we can make a difference for our colleagues in catering and elsewhere.
Published Date: 3rd October 2024
Category: Blog, Catering Business, News
Tags: AC Services, Catering business
03 Sep |
Hospitality’s Smoking Gun? |
Is the potential smoking ban the final bullet for many pubs? This is a question that reared its head this week with the news that the government is looking to ban smoking in outdoor areas of pubs and restaurants.
Why is it being considered?
A stated reason is that smoking causes around 80,000 preventable deaths in the UK amongst smokers and non-smokers. This puts a significant burden on the NHS at all levels. In addition to the preventable deaths, there are the additional treatments required by those, who are fortunate not to die this year from smoking-related ailments
Quickly cutting the opportunities to smoke therefore makes sense. This may be why 58% of the population in a YouGov poll supported this proposed ban. So, everyone wins, right?
Balanced Consequences
Smoking is currently a legal choice for UK adults. The proposed legislation to gradually increase the legal age to purchase cigarettes is likely to be enacted by the new government. This perhaps has more sense to it. Why- because it gives time for evolution. And evolution is good for businesses like hospitality that has faced recent shocks from covid and cost of living crisis.
In 2007, the indoor smoking ban came into force. Critically hospitality had sufficient notice to invest in and devise workarounds. This allowed smokers to still enjoy their habit in outside spaces. If they could brave the colder areas of marquees, umbrellas and designated smoking areas often in the previously overlooked beer garden; then there was no issue.
This adaption also coincided with the increase in gastro pubs and more family-friendly facilities to attract new markets. The combination of the outdoor areas and this pivot meant that for some pubs and restaurants trade actually increased. But there is no doubt, it also fuelled the massive reduction in UK pub numbers over the last 20 years.
Pulling the Trigger
The key is timing. No one is arguing that passive smoking is desirable. Or that the best long- term outcome isn’t fewer or no smokers for the health and economic benefits that it brings for all. What needs to be fully considered is the long-term detriment it may have on the UK’s hospitality industry if brought in too quickly. Many establishments don’t have the financial resources to sustain a downturn in trade, while they adjust. They will go bust.
In round terms, UK pubs and bars employ 0.5M people. And when combined with all staff in restaurants and hotels c2.5M. Even if only small percentage of additional businesses fail, that has a significant economic impact not only on the individuals involved; but in the commercial transactions of those businesses and supplier organisations. Pull the trigger quickly and we kill an important economic sector, which ironically is just recovering from the catastrophes of the early 2020’s. Provide a sensible timetable and lead time; the industry will adapt again.
Published Date: 3rd September 2024
Category: Blog, Catering Business, News
Tags: Catering business, Pubs, Restaurant
06 Aug |
Summer of Sport? |
Why is it always called the summer of sport? Especially now, when sport is almost year-round. Gone are the days when the FA Cup Final in May marked the end of the soccer season. Until it restarted in September as a winter game.
Is it perhaps because the UK’s traditional summer sports were more about socialising than athletic sporting prowess? The Epsom Derby kicked off the summer season on the first Saturday in June. Everyone poured out of London to gather on the Surrey downs, regardless of class, to eat drink and spectate.
Summer sport was clearly spectating and catering. And the catering was probably more important, hence Wimbledon strawberries and Henley Pimms, not tennis and rowing. And the best-known phrase about England’s summer sport- cricket teas!
2024’s Summer of Sport
Arguably this year’s summer of sport began with the Giro D’Italia throughout May. Professional cycling continues through the Tour de France in July and the Vuelta D’Espana in August; finishing with the Tour of Britain in September. June and July had the Euros. August is Paris and the Olympics. The Paralympics follows in August and September. By now we’ve all become armchair experts on the minutiae of the many different sports, that we have never done or barely dabbled in.
Why is it that sports events bring people together? It is a bizarre fact that for over a thousand years the Ancient Greeks would stop fighting and come together every 4 years to compete in their Olympics. There is something about the spectacle of the event and our need to support.
This is probably why today so much is raised from sponsoring individual fundraising connected with sport. It’s also why sports clubs see a flood of new participants, who are motivated to take part after the big events. People know that they will never be the elite, but want to give it a go.
AC Services Sporting Request
Like the professionals in mid-September, AC Services Helen will be attempting her own sporting challenge. Not for her the fastest time or longest distance, nor even in an organised event; but because she wishes to give back. She will be cycling 167 miles from the Brunel Museum in London to Bristol Temple Meads Station along the Great Western Way. This 4-day mixture of roads, canals, and cycle tracks, is just right for the scenic cyclist rather than the speedster.
Like many social sportspeople, her journey started many years ago. After the premature death of her mother through heart problems, Helen took up social cycling to increase her own fitness. The two recent deaths of Rational colleagues prompted her to want to do more by raising money for the British Heart Foundation.
If you can help, please go to her justgiving page
Or to find out more about simple things to do for a healthier heart check out this BHF leaflet.
After all what links elite and individual sport is motivation; doing to the best of your ability; and supporting whatever the season! And September must be the last month of any summer of sport.
Published Date: 6th August 2024
Category: Blog, Events, News
Tags: Catering business, Events
29 May |
Under Starters Orders |
Finally, the news we’ve been waiting to hear. No more dilly-dallying, we’re under starters orders to see who will come out strongest. The long-anticipated event to change the hard slog of reduced footfall and wet weather has happened.
Yes, the annual cheese-rolling has taken place at Gloucestershire’s Cooper’s Hill. Summer has started and with it the opportunities for catering businesses to join in with themed events and menus.
The Euros
Last weekend saw success for Manchester with United beating City in the FA Cup Final. This traditionally has been the end of the football season, when it was a non-summer sport. But the UEFA European Football Championship better known as the Euros literally kicks off on 14th June with Germany versus Scotland. England start on 16th against Serbia.
The quarter-finals, should any British team get this far, are on 5/6th July and semis on 9/10th. The Championship runs through to the final on 14th July. For those not following football and wanting to host another event, it’s Bastille Day. This celebrates the French national day and the French Revolution. Goodness only knows what would happen, if France gets through to that final! Either way a French-themed event for your business would be a safe bet; unless their opponents are England!
Paris Olympics
A century after it last hosted the Olympics, Paris will host its third from the 26th July to 11th August and then the Paralympics from 28th August to 18th September. The last time, in 1924, led to 2 movie legacies. The British runner Eric Liddell declined to run on the Sunday finals of the 100m. A story celebrated in Chariots of Fire. The other was Johnny Weismuller’s successes in the pool, before in the 1930’s he became Tarzan. Not a bad outcome, given he only began swimming on his doctor’s recommendation having contracted polio at the age of 9!
Paris will see 329 events contested for individuals and teams. The day for the largest number of medals is the 3rd and 4th August. A case of less the Super Saturday of London 2012 and more Whole Weekend. Interestingly each medal will contain an original piece of the Eiffel Tower. An inspired way to get rid of waste from regular maintenance.
Another Event
One other event is the General Election being held on 4th July. The weekend following is of course widely celebrated in America as Independence Day weekend. We’re not sure that was considered when the date was chosen!
For catering businesses, events and themed menus are a great way to create additional trade. They give a reason for promotion, which by experience, leads to returning customers. Planned effectively they bring in much needed cash to replenish reserves.
With the summer of sport, there are dates to avoid. Or perversely to push for those who don’t like sport. The latter could be linked through history, culture or local tradition. The choice is endless but could make your catering business, a winner by summer’s end.
Published Date: 29th May 2024
Category: Blog, Catering Business, Events, News
Tags: Catering business, Events, mass catering, Pubs
