26 Feb |
2026 Food Trends to Consider |
As winter officially moves into spring and seasonal renewal comes to the fore, we usually look at the food and drink trends for the year ahead. This year, we’re going to take three bites at the subject. In this blog we’ll look at trends around food flavours; and next time drink. Lastly we’ll look at the trends for the wider industry in two months’ time.
We’ll share some experts’ views and projections. Some may be right, some will be wrong; and some seem to be stating what is obvious and/or contradictory. All are based upon research with chefs and consumers. Our aim is to allow colleagues to reflect on what they might offer to stay ahead in these difficult times.
Flavours for 2026
The global flavours trend continues to combine authenticity with boldness. It reminds diners of their travel adventures abroad to more exotic lands or their dreams. On trend, this year are the flavours from Malaysia, Korea, Brazil, Peru, Colombia, and Venezuela. Aside from the last, this reads much like the gap year destinations of the 2010’s! But it reflects the need for distinctiveness and difference.
The other continuing trend is the combining of spice with fruit and sweetness, the so-called “fricy” & “swicy” flavours. But flavour is no longer just about taste. It’s about experience, storytelling, and shareability such as:
- Crossbreed Fruits, hybrid flavours with built-in buzz. Half of global consumers say they seek out innovative flavours, while 64% are interested in trying flavour fusions and combinations. Crossbreed fruits answer that need. They blend familiarity with novelty and capitalise on built-in intrigue. Consider the likes of Pineberry, Tangelo, Melon Berry and the older blackberry/raspberry cross of the Boysenberry.
- Taste the Colour. This appetite for visual impact that look as good as it tastes, is being fuelled by social media and younger consumers. 47% of Gen Z saying they follow viral food and beverage trends. Pistachio perfectly captures this shift. Its vibrant green colour and indulgent profile have driven an almost 40% increase in UK product launches since 2021. Trending taste the colour flavours include ube, charcoal, black cherry and dragon fruit.
- Hedgerow Flavours tap into nostalgia, provenance and a growing desire for natural, authentic flavour stories. Again, significant growth in products and social media mentions since 2021. It goes against those who are tasting the colour but may fit more naturally for your style. These include flavours like damson; sea buckthorn; wild strawberry (nostalgia) and elderberry (health).
- Sophisticated Indulgence that provides affordable luxury and grown-up flavours. This is about quality ingredients, depth of flavour and treating oneself, not about showing off. Consider brown butter (rich bakery); dark chocolate (versatile); marcona almond (premium nut profile); and cardamom (sweet and savoury dishes)
2026 Food Types?
Not only are flavours coming to the fore, but also some specific ingredients have been identified as on trend for 2026.
- Cauliflower. Why, because of its versatility and fibre-richness. It is a main which works as a meat alternative or for vegetarian, plant-based and vegan diners or as sides like cauliflower cheese. Or it’s a carb-free alternative to rice, mashed potato or even pizza crust, especially useful for the gluten-free.
- Wild mushroom. Versatile, flavoursome and natural, wild mushrooms are on the trend towards plant-based and vegan foods, and foraged ingredients. They offer a variety of textures, umami flavours, and can carry a range of nutritional benefits. Again, a main or a side dish combining the known and the unknown.
- Miso caramel and salted caramel. These sweet and savoury flavour contrasts elevate dishes by adding depth, richness and complexity. Miso works well as a marinade or dressing. Whereas salted caramel tends to feature more on sweet treats or desserts and just keeps growing. Simple elevation.
- Hot honey. This scores on both chef surveys (46%) and consumers (30%) who both want to try in the next 18 months as a drizzle, topping, glaze, dressing or dip on all sorts of savoury dishes like pizza. Is this the new caramel?
- Pistachio. We can’t not mention pistachio, which grew from Middle East and Mediterranean cuisines and then was further boosted by Dubai chocolate. Where it will go this year? Who knows, but it’s not too late to join the crowd offering this.
Flavour goes to the core of all catering businesses. Considering the fit of catering trends with some perhaps minor additions, might be just what’s needed to increase the success of 2026.
Category: Blog, Catering Business, Food Sourcing, News
Tags: Catering business, Hotel, mass catering, Pubs, Restaurant