Yet again, the NEC in Birmingham played host to a popular and exciting trade show, this time the Farm Shop & Deli Show from 24 to 26 April. Now in its seventh year, the show returned triumphantly to the NEC with a multitude of speakers, stands and awards for food retailers. It was heralded as the biggest show to date with over 450 exhibitors on hand to showcase their food, beverage, gifts and equipment products. This specialist retail event not only offered innovation but product sampling, informative sessions and of course, the annual Farm Shop & Deli Awards ceremony. Overall, there were 13 category winners and nine regional winners, recognising the best specialist independent UK retailers. The winners were selected from a plethora of entries and over 3,000 consumer votes.
South West RepresentationThe South West region was proudly represented and Hobbs House Bakery from Tetbury in Gloucestershire came away with Baker of the Year and South West regional winner. Winners of the first ever Newcomer of the Year Award, Brace of Butchers from Dorchester, also reached the finals in the Butcher of the Year category. Apart from the awards, there were a number of sessions held by experienced and stimulating speakers. Topics covered learning how to maximise profits whilst embracing innovation, chaired by renowned chef, Richard Fox. Saira Khan hosted a talk on customer engagement. Paul Hargreaves CEO of Cotswold Fayre, showed visitors how to harness people power and how to build a workplace community to empower teams and enable retailers to retain their top talent.
InnovationThe predominant theme of the show was innovation. The Farm Shop & Deli Show showcased concepts and creations in products, ingredients, drinks, equipment and digital tools. New Fori Bars, marketed as “the love child of premium jerky and a top-notch granola bar,” and proved popular with the visitors. These are meat-based snack protein-bars-with-a-twist combining high-quality meat with fruit and seeds available in Piri Piri Chicken, Moroccan Lamb and Chilli Beef varieties. Based in Llanelli South Wales, the company uses organic apricots and dates avoiding sulphites and sorbates. Other innovative products included:
- Low Sugar Brownies, Blondies, and Greenies from Adonis Smart Foods created in response to a lack of low sugar snacks and contain mainly nuts, seeds and fibres.
- Raisthorpe Oak-Aged Yorkshire Gin which takes mineral water from an ancient spring in Raisthorpe and then distils this with watercress and fresh botanicals.