The sun was out and the town of Malvern was buzzing for the Food & Drink Trade Show 2018. The spectacular Three Counties Showground hosted the event, one of the most picturesque venues in the country, nestled at the bottom of the Malvern Hills.
The show was billed as a “unique blend of inspirational speciality food and drink products” with exhibitors coming from both the UK and internationally. There was plenty on show in all categories: fresh fish, patisserie, confectionery, the list was endless.
New for 2018 was the opportunity for buyers to see a selection of products exclusively from the three counties of Worcestershire, Herefordshire and Gloucestershire. The producers from these regions showcased their regional products to the hordes of visitors who attended the show. Existing suppliers mingled with new exhibitors, with nine newcomers this year, who had never before exhibited at a trade show.
One of the newcomers was Colcombe House Cider, an emerging craft producer founded by Kier Rogers using apples hand selected from single estate orchards. The company feeds the trees with organic seaweed to help encourage growth and minimise stress.
Healthy Recipes exhibited MezzeSoul, a fresh pomegranate juice sauce brand. MezzeSoul pomegranate products are based on the legacy of Lebanese cuisine and are made entirely from natural ingredients with no artificial colourants and no preservatives.
Moveena Nutrition showcased healthy nutritious snacks handmade with 100% natural ingredients only, without any sugar, in a range of flavours such as Cranberrynutty, Walnutberry and Linseed fruity. Gluten and nut free and vegan options are available.
Finally, we must mention Welsh comapny Tast Natur . They create artisan botanical syrups from foraged and homegrown plants to add to food and drinks. The syrups use seasonal plants and are created in small batches, so new and exclusive products are continuously created throughout the year. Flavours include Lavender Latte, a Nettle G&T or a Rhubarb Prosecco.
In addition to the exhibitors, there was a range of chefs preparing dishes to delight the senses on the Love Food Roadshow‘s demonstration kitchen. Hosted by Celebrity Chef Felice Tocchini, the kitchen featured informative cookery demonstrations. These included “A Taste of the Three Counties – Belly of Gloucestershire old spot pig, Worcestershire honey, Hereford cider and The Taming of the Forest of Dean – Wild garlic gnocchi with roasted belly of pork, and wild garlic greens.”
For catering businesses in the north of the region served by AC Services, we recommend considering seeing whether next year’s show will build on the Food & Drink Trade Show 2018.