There can be no better location for a trade show than the Three Counties Showground in rural Malvern. The town where CS Lewis and JRR Tolkein often met for a social pint (check out the Unicorn pub) is overshadowed by the Malvern Hills. The showground lies at the foot of the hills and has a vast amount of space to host the annual Food & Drink Trade Show. The show was billed as a unique blend of inspirational speciality food and drink products and exhibitors ranged from small, regional suppliers to international traders.
Decision makers from the food service and hospitality, caterers, cafes, guest houses, hotels and restaurants, holiday parks, takeaways and pubs attended the event. Representatives from numerous retail outlets from delicatessens to farm shops and grocers, supermarkets to tourist attractions, garden centres and independent stores also came to see what was on new in food and drink.
Food & Drink Trade Show Offers
The show offers were a fantastic incentive for visitors, with price deductions and free tasters for anyone purchasing at the show. Boddington’s Berries offered 10% of any orders placed at the show. Ethical Addictions Coffee promised free delivery, installation and training on all Fracino espresso machines ordered or a free grinder. Particularly popular was When in Rome who offered free shipping and a wooden wine refill dispenser. While those ordering over 20 wine boxes also could get 20 free refillable bottles.
There were plenty of other goodies. Blacks Cheese showed off its range of award-winning cheese made allegedly, “with love, milk and some magic.” Celtic Vale’s Natural Mineral Water and Hatterrall Ridge Spring Water are bottled at source from two natural springs locally situated in the Herefordshire/Welsh borders.
Aagrah Foods exhibited its Kashmiri and Indian Tarka cooking sauces, handmade in Yorkshire. While local company Hamptons Sweet Cakes went down a treat! And Hay Wines revealed its exclusive range of Proseccos, including the UK’s only zero sugar Prosecco. The selection also included good-value organic, vegan, low-sulphite, natural wines featuring the only sparkling orange wine.
The Demo Kitchen was very well populated, with chef demonstrations taking place on the Love Food Roadshow‘s demonstration kitchen. Hosted by celebrity chef, Felice Tocchini, the kitchen featured a range of exciting and informative cookery demonstrations.
Other chefs included Andy Link, chef patron at the acclaimed Riverside Inn at Aymestry, a finalist in the ‘Best Eating Out’ category at the Visit Herefordshire Awards for Excellence 2016. Local chef Matt Slocombe recently won the ‘Best Cider Pub’ in the Great British Pub awards. His pub, the Crown Inn at Woolhope was recognised for its Sunday lunches in the Best British Roast Dinner Awards. Yvette Farrell, Principal of Harts Barn Cookery School, demonstrated her signature Taste of Forest Menu. This comprised forest mushroom ravioli, griddled wild boar with wilted buttered garlic greens.
The Malvern Food & Drink Trade Show organisers were delighted with the turnout, the quality of visitors and welcoming a number of newcomers to the event.