ExCel London was the venue for the Food Entrepreneur Show 2018, taking place last week, 26-27 September.
Innovation has always been the catchword for this Show. Exhibitors, seminars, live demos and new features all showcase the latest in the food industry. Billed as the number one event for business growth and expansion in the food profession, the Show was well attended by a range of food and drink entrepreneurs striving for success.
The Show ranges from the food demo arena to the franchise area, where there were businesses opportunities for sale aplenty. From sustainability through to plant-based sustenance to plastic straws, it seemed there was no subject matter left unturned.
The Delivery Zone focused on the increasing demand for delivery with more restaurants providing this option to their customers. The zone highlighted the many suppliers of the transport to get food to the customer. It also included new packaging methods to keep the food safe along the way.
The Show had discussions touching on a variety of contemporary issues. Many of these featured advances in technology as a baseline. For instance, the discussion on how to leave better feedback at a restaurant brought up digital comment boxes, such as Blurtbox. This is an intuitive app that allows guests to log in and leave private, anonymous feedback. The restaurant can then respond to these in real time. The app is centred upon the massive impact of smartphone usage, which is perfect for the modern consumer.
One of the most interesting and modern issues featured street food. A street food trader was frustrated with the outdated process of finding a pitch so he founded StreetDots. This has resulted in a network of premium trading pitches or ‘dots’ to be booked via an app. The technology gives traders the freedom to trade with no long-term commitment.
Another seminar covered the way technology helps retain staff and customers, as what happens at the table is key to their satisfaction. Customers want their order to be taken quickly and accurately. Staff want to be equipped with technology that works quickly and efficiently making their jobs easier. The forum suggested many ways to improve the service, for example by centralising customer information, analytics and marketing database in one system. Or investing in intuitive touchscreen interfaces, making them easier for staff to use and which are less likely to cause problems for customers.
Technology and innovation were at the forefront of the Food Entrepreneur Show 2018, with ideas and advice on how to ensure that the catering industry is up to date with new ideas and techniques to keep up with modern demands from discerning customers.