Is Value A Harder Concept Than Price?

With midsummer’s day just gone, technically the nights are drawing in. But it’s still way too early for us to be promoting the use of Rational cleaning products. We do that normally in November so there are no issues over Xmas. Yet we’re driven to talk about this now. Why?

AC Services has, over 2025, seen a rash that is now developing into a full-scale trend. Increasing numbers of our service call outs are for Rational ovens being cleaned with other products. Or worse being repaired by non-Rational trained engineers. We then have to deliver a solution for the second time, where the initial aim was cost-saving.

You Would Say that Anyway

Of course, we might, but so would our colleagues in the catering trade about the dishes they sell. For example, take fish and chips. Depending where that is served so our expectations change; fine dining fish and chips is not the same as those from the local takeaway. The former might get away with a small portion of fish and two very large quadruple cooked chips made from an exotic variety of potato; the latter might be more about volume. Yet both are fish and chips.

Rational cleaning products are designed for Rational ovens used in commercial kitchens. The automatic cleaning programmes in software enable the ovens to be clean and hygienic from the way that chefs use them. Alternatively consider Rational Oven care tablets costing 69p per tablet, which not only cleans the oven, but also reduces limescale. Limescale build-up reduces the efficiency of ovens and increases energy costs with longer cooking times to achieve the same cook.

Yes, you could descale using another means, but that would cost additional time and resource. Where this happened recently for a customer, we needed to replace the complete Steam Generator. This cost the customer £180 plus VAT for the first visit to diagnose the problem. As the Steam Generator is a non-van stock part we had to return to repair the oven, which cost them over £650 plus VAT. All sadly avoidable and could have resulted in lost revenue if the oven was unusable whilst the part was ordered and the kitchen had to be closed.

Our Promotion

Please don’t cut corners thinking that it will save you money. It might, but it does not give you or your customers value. Our cleaning products might not be the cheapest in the market as we ensure that they are transported in accordance with legislation, but they are the correct products for your ovens.

Our aim is always to provide the best value service. Again, like you. We’re not going therefore to give you money off your next purchase with a promo code. Why? Because value is long term and consistent and that’s what underpins all our pricing, whether that’s for service, maintenance and yes cleaning products. So please call us on 01454 322222 and we’ll help you save money on your future service costs today.

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