17 
Jan

Rational UK Frima Developments

Simon Lohse MD Rational UK & FrimaFrom 23rd to 25th January 2017 RATIONAL UK will be exhibiting at the Great Hospitality Show at the NEC in Birmingham. As usual it is a great opportunity to see what’s new and to meet the RATIONAL Head Office Team led by MD Simon Lohse pictured left.

1973 and all that…

Since 1973 RATIONAL has secured successful  relationships with many countries around the world. The group is the world market and technology leader in the field of hot food preparation for professional kitchens, employing more than 850 people in Germany and a total of over 1,600 worldwide. RATIONAL has been listed in the Prime Standard of the Frankfurt Stock Exchange since its IPO in 2000, and is currently included in the MDAX. According to RATIONAL UK’s managing director, Simon Lohse, the new relationship being unveiled now is about to improve customer benefits for both RATIONAL and its sister company FRIMA. From January 1 2017, FRIMA activities will be integrated in the local RATIONAL organisation enabling faster penetration of the market and offering existing customers more comprehensive after sales services and local partners better support locally for the FRIMA products. Says Mr. Lohse, “this is an exciting change taking place within the RATIONAL group joining together two leading and knowledgeable expert sales teams, delivering maximum customer benefit to our partners.

Frima relationship

FRIMA is part of the RATIONAL Group and with more than 22,000 units installed in Europe alone; it is the undisputed market leader in multifunctional cooking equipment. Its patents include the VarioCooking Center® which is already on an exemplary road to success in the UK due to its unique customer benefits. Energy savings of up to 40% compared to conventional technology can be achieved thanks to the patented heating technology and the built-in cooking intelligence. Under the new arrangement, specialised sales staff for RATIONAL and FRIMA will have joint access to the local RATIONAL support functions such as application consulting, technical service and customer service. For customers and partners, there will be competent local points of contact for both segments of the RATIONAL Group without any change to the market presence. At AC Services, we are delighted with the new arrangement which consolidates RATIONAL’s intention to provide the highest level of customer care across the board. MD, Helen Hagger is confident of the move. “It goes to show that despite uncertainty about domestic economic, some organisations such as Rational and Frima have proven that intelligent partnerships can be achieved successfully and to the benefit of the economy as a whole,” she comments.

Published Date: 17th January 2017
Category: Blog, News, Rational
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