Rational UK has been awarded Subsidiary of the Year by its parent company, Rational AG with the best sales growth of all the global subsidiaries. Understandably, this award has been received with pride but not necessarily surprise, by Lee Norton, MD of Rational UK.
“It is extremely gratifying to be recognised as having the best sales growth over other much larger countries, such as China, Russia and the US,” he comments. “But we have worked hard in the UK over the past few years and this award confirms that.”
This hard work is borne out by the current 70% market share in combi steamers in the UK, which represents a year-on-year increase, and, over the last three years, a rise from a 55% market share. This is higher than the overall global market share of 54%.
Mr Norton explains also that the number of the distributors buying 10 units or more has grown , “Our dealers sales performance has increased by 53%,” he continues. “And we are very selective, choosing our dealers based on their business model.”
Focus on the Customer
He puts the company’s success down to focusing on the needs of the market and most importantly, the individual requirements of the customer. “We adapt to the customer: a chef in a large restaurant will have different requirements to a cook in a small kitchen, and because we are aware of the difference, we can supply the correct solution.”
It’s not just in-house where Rational UK is rewarded. Beating all other competition, the company also won Restaurant magazine’s Chef Choice Award for Best Equipment. Being recognised by the industry, those with first-hand experience of using the equipment on a daily basis, is something of which Mr. Norton is particularly proud. “The future will be more of the same: we will continue to build on relationships with distributors and our customers”.
Rational Combi Steamer
What makes the Rational combi steamer so special? This professional cooking appliance is mainly used in restaurants, hotels, industrial kitchens, catering operations, the foodservice industry, and industry catering.
The SelfCookingCenter 5 Senses is the only intelligent combi steamer in the market, providing the user with practically unlimited possibilities. In conjunction with the right accessory, up to 95% of the foods produced in professional and industrial kitchens can be prepared without any problem.
Whether steaming, blanching, grilling, braising, baking, or roasting, the Rational SelfCookingCenter 5 Senses combi steamer enables all cooking methods which can be used individually, successively, or combined in just one appliance.
AC Services (Southern) offers its congratulations to Rational UK for its award-winning product and service offerings. As a long-term service partner of the Rational oven and appliance range, we are delighted to be associated with a company that continues to expand and improve year on year.