You won’t find fast food or fruit machines and there isn’t a coffee chain of any denomination anywhere in sight. Instead, you will find home cooked meals served in a RIBA award-winning building that is light years away from traditional service stations.
Gloucester Services is the newest addition to the Westmorland Family of businesses. It is also behind the hugely successful Tebay Services in Cumbria, which brought locally-sourced produce to the M6 in 1972. The Westmorland Farm Shop opened in 2003 and in 2015, Gloucester Services was opened officially by HRH Prince Charles. The ethos is simple: the produce is local, seasonal and the food is home-cooked.
Billing itself as a farm shop and kitchen, the services rely on its kitchen appliances and for help and assistance 24/7, the management employs AC Services (Southern). “We chose AC Services as it is a local company with fair and reasonable pricing and it was highly recommended,” comments a spokesperson from Gloucester Services. “Our values lie in customer service and AC Services are prompt and highly efficient.”
Gloucester Services operates a 24-hour quick kitchen offering stews, pies, soups and salads plus sandwiches and cakes and fair trade tea and coffee to take away. The sit-down and takeaway meal range includes homemade soups, hot meals, a healthy deli counter and salad bar, home baked cakes plus fair trade tea and coffee and freshly squeezed fruit juice.
The Westmorland family is renowned as a food business. And Gloucestershire and its neighbouring counties offer quality and an abundance of their food produce. All food served in the Kitchen is made fresh on site every day. The lamb and beef come from surrounding farms, chicken and eggs from local producers and plentiful regional seasonal produce. Weary travellers on the way to the southwest are treated to a service station with the addition of an old-fashioned butcher. They are greeted by meat on the bone hanging for three weeks and traditional cuts of meat alongside seasonal specialities like sweetbreads and game.
Visually, the services are unrivalled which adds even more attraction to the millions of motorists who visit every year. Two huge tree trunks cut from the neighbouring Forest of Dean are suspended from the ceiling in the entrance of the building, which is clad in Cotswold stone.
The roof is covered in grass, giving it an architectural uniqueness that has resulted in the venue receiving many awards and achieving a BREAM Excellence category.
The 2016 RIBA Award judges said: ‘Motorway services are not supposed to be architecturally meritorious…to that end Gloucester Services is a glorious failure and most definitely provides a destination that serves a grateful public who may, or may not, be just passing. This is building that reinvents and reinvigorates the type.”
Helen Hagger MD at AC Services is delighted with the success of Gloucester Services. “The family ethos at Westmorland echoes our own values. We are passionate about serving the local community and are proud to be part of the team chosen by Gloucester Services to deliver excellence in all aspects of serving the public.”