07 
Feb

Two Products, One Rational Brand

Rational Brand logoWhen the sales structures of Frima and Rational merged last year, the success of the venture was applauded by all.

Now 2018 has brought a new merger. This time the amalgamation of the two product lines of the Rational combi-steamers and Frima VarioCookingCenter® units under the umbrella Rational brand.

The move opens up the opportunity for the two products to be available to the market under one single roof. Customers are focusing more on seeking a complete solution for their kitchen requirements from a single, reliable and reputable source. This involves not only kitchen appliances but sustainability and optimum service solutions.

Amalgamation of Two Brands

It was a natural progression for Rational to extend its relationship with Frima to combine the expertise and ability of their respective products to better address the market needs. By combining the SelfCookingCenter® and VarioCookingCenter® units, the most professional solutions to virtually all commercial cooking requirements can be met.

As Michael Fuchs, Chairman of the Frima Management Board, says, “the SelfCookingCenter® and the VarioCookingCenter® are a well-co-ordinated team when it comes to meeting the requirements of our customers’ modern kitchens.”

The aim of the amalgamation is to provide a faster and more accurate service to Rational customers.  CSO at Rational, Markus Paschmann explains. “Our principal objective is to continue inspiring our customers in a quick and straightforward way,” he comments. “Our customers in commercial kitchens are increasingly seeking appliances, complete solutions and top services to suit their exact requirements, in as a simple a way as possible, and from a single source.”

Rational Customers Benefit

The customer will benefit from the combined expertise and knowledge of the Rational and Frima specialists. They will act as consultants for the two products, assessing the customers’ individual needs and matching them to the correct appliance solution. In addition, both companies will continue to improve technology within both product lines, which will continue to be developed jointly and produced in tandem at the same factories as before.

Here at AC Services (Southern), we welcome the merger as an example of the unique commitment that Rational has for the future success of its products, services and customers. We have trained engineers on all systems under the Rational brand. This move fits our dedication to provide the highest level of customer service at all times for those in the catering business.

Published Date: 7th February 2018
Category: Blog, News, Rational
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